{"id":294498,"date":"2025-12-02T08:00:11","date_gmt":"2025-12-02T08:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/294498\/"},"modified":"2025-12-02T08:00:11","modified_gmt":"2025-12-02T08:00:11","slug":"uk-snack-brand-graze-to-be-sold-to-jamie-laings-candy-kittens","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/294498\/","title":{"rendered":"UK snack brand Graze to be sold to Jamie Laing&#8217;s Candy Kittens"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The deal is a &#8220;massive moment&#8221; for his eco-conscious firm, which sells vegan treats, Laing said online.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;When we started out, the thought of a company like Unilever buying our business was the dream. Today we&#8217;re the ones buying a business from them. The tables have turned,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Unilever chief executive Fernando Fernandez outlined plans to divest the firm&#8217;s food brands as part of efforts to fund the company&#8217;s turnaround, after he stepped into the role in March.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Among the other food brands the UK-based consumer goods giant has sold off this year is The Vegetarian Butcher. It acquired cosmetics companies like Wild.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Marmite- and Dove soap-owner is also set to spin off its ice cream division which carries well-known brands like Magnum, Ben &amp; Jerry&#8217;s and Walls as part of its overhaul.<\/p>\n","protected":false},"excerpt":{"rendered":"The deal is a &#8220;massive moment&#8221; for his eco-conscious firm, which sells vegan treats, Laing said online. &#8220;When&hellip;\n","protected":false},"author":2,"featured_media":294499,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,50,51,47,52,48],"class_list":{"0":"post-294498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-top-news","11":"tag-top-stories","12":"tag-topnews","13":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/294498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=294498"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/294498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/294499"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=294498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=294498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=294498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}