{"id":294588,"date":"2025-12-02T09:12:09","date_gmt":"2025-12-02T09:12:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/294588\/"},"modified":"2025-12-02T09:12:09","modified_gmt":"2025-12-02T09:12:09","slug":"valentino-criticised-over-disturbing-ai-handbag-ads","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/294588\/","title":{"rendered":"Valentino criticised over ‘disturbing’ AI handbag ads"},"content":{"rendered":"

The fashion industry, like many other creative sectors, has seized on generative AI tools which can create images and video in seconds as a way to cut production and promotion costs.<\/p>\n

It has also been cited as an opportunity to examine how new and emerging tech can enhance key processes like design, manufacturing and sizing<\/a>.<\/p>\n

But doing so has also given rise to concern its increased adoption may displace human workers, or reduce the quality of fashion products.<\/p>\n

Anne-Liese Prem, head of cultural insights & trends at creative digital agency Loop, said although Valentino was showing “the right instinct” by being upfront about the generative AI use, backlash to it showed “a deeper cultural tension”.<\/p>\n

“The main issue is not the technology itself – it is the perception of what the technology replaces,” she told the BBC. <\/p>\n

“When AI enters the visual identity of a brand, people worry that the brand is choosing efficiency over artistry.<\/p>\n

“Even if the execution is creative, audiences often read it as cost-saving disguised as innovation.”<\/p>\n

H&M’s use of AI to create “digital twins” of models for ads and social media posts<\/a> sparked criticism about its effect on human models, as well as on photographers and make-up artists who play a key role on shoots.<\/p>\n

Meanwhile, an AI-generated Guess advert spotted in Vogue earlier this year raised concerns about its impact on female beauty standards<\/a>.<\/p>\n

Ms Prem said while there were clear benefits and “new creative possibilities” for brands using AI, “the risk is equally clear”.<\/p>\n

“Without a strong emotional idea behind it, generative AI can make luxury feel less human at a moment when people want human presence more than ever,” she said.<\/p>\n","protected":false},"excerpt":{"rendered":"The fashion industry, like many other creative sectors, has seized on generative AI tools which can create images…\n","protected":false},"author":2,"featured_media":294589,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-294588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/294588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=294588"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/294588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/294589"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=294588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=294588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=294588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}