At just 21 years old, Coco Gauff has already put together a Hall of Fame-worthy career.<\/p>\n
The American has won 21 titles on the Hologic WTA Tour (11 in singles and 10 in doubles), reached a career high of No. 2 in singles in the PIF WTA Rankings (she’s currently No. 3) and No. 1 in doubles, and won the WTA Finals in Riyadh. And most notably, she’s won two majors in singles and another in doubles.<\/p>\n
Off the court, Gauff has become one of the most recognizable athletes in the world, building an enviable business and media portfolio across a wide spectrum of industries and partnering with leading brands across the globe.<\/p>\n
Those efforts, coupled with her brilliant play on court, landed her a spot in Forbes’ prestigious 30 Under 30 series<\/a>, in the sports category.<\/p>\n As Forbes points out, the Florida native has lucrative endorsement deals with New Balance, Rolex, Bose, Baker Tilly, Fanatics, Head and UPS, among others. She also invested in Unrivaled<\/a>, the women’s basketball league that held its inaugural season in 2025, and has partnered with Religion of Sports<\/a>, a media company founded by NFL legends Tom Brady and Michael Strahan and documentarian Gotham Chopra.<\/p>\n<\/p>\n Maintaining authenticity is an important value for Gauff, who is intentional and selective when deciding on brand deals.<\/p>\n “With all my brands, I try to make sure it’s something that I do and use,” she told Forbes.\u00a0“I’ve had opportunities that I’ve turned down because I just knew it wasn’t authentic to me … [There are] silly things that I could have sat there and put my face on, and no one would ever know, but I know that’s not what I do. I’d rather not do something that I know I don’t really use, because it’s not fair to my audience to lie.”<\/p>\n The earnings of those off-the-court endeavors, which Forbes estimates to be $25 million annually, is on top of the nearly $8 million that Gauff earned in prize money in 2025.\u00a0<\/p>\n Gauff’s $29,759,121 in career prize money is already 11th all-time, three months shy of her 22nd birthday. And with so many years ahead of her, more trophies — and substantially more prize money — feel like an inevitability. Gauff, for one, still believes there’s so much she can improve on, and is confident that her best tennis is in front of her.<\/p>\n “On court, I feel so far away from my potential,” she told Forbes. “…Looking at the tour, I’m seeing girls having their best results at 25, 26, so I feel like in four years I will be where I’d like to be. But obviously that doesn’t take away from everything I’ve done right now. But I’m just eager to improve and get better.”<\/p>\n