Businesses, from retailers to news publishers, currently rely on web traffic funnelled their way from Google’s search results. Firms can pay for prime spots on the results lists, as a form of advertising.<\/p>\n
A shift towards AI-generated responses, containing fewer direct links, could up-end that model.<\/p>\n
Ms Budaraju said the firm had not yet finalised how advertising revenue for AI Mode would work, or whether firms would be able to pay to be included in the response.<\/p>\n
But it is already concerning some businesses, who say people are less likely to click through to their websites via the links contained in an AI summary. <\/p>\n
Ms Budaraju disagreed with this characterisation.<\/p>\n
“I would say that I think people are going to use these technologies to unlock newer information-seeking journeys,” she said. <\/p>\n
“These kind of questions didn’t happen before, and now you made it really possible for people to express anything a lot more naturally.”<\/p>\n
The Daily Mail claims the number of people who click its links from Google search results has fallen by around 50% on both desktop and mobile traffic since Google introduced its AI Overview feature.<\/p>\n
And a recent study by the Pew Research Centre suggested that people only clicked a link once in every 100 searches when there was an AI summary at the top of the page. Google argues the research methodology in that study was flawed.<\/p>\n","protected":false},"excerpt":{"rendered":"Businesses, from retailers to news publishers, currently rely on web traffic funnelled their way from Google’s search results.…\n","protected":false},"author":2,"featured_media":30136,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-30135","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/30135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=30135"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/30135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/30136"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=30135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=30135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=30135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}