{"id":307110,"date":"2025-12-09T15:00:09","date_gmt":"2025-12-09T15:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/307110\/"},"modified":"2025-12-09T15:00:09","modified_gmt":"2025-12-09T15:00:09","slug":"the-people-behind-this-ai-generated-mcdonalds-ad-complained-about-how-hard-theyd-worked-to-make-it-and-got-owned-into-next-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/307110\/","title":{"rendered":"The people behind this AI-generated McDonald&#8217;s ad complained about how hard they&#8217;d worked to make it, and got owned into next year"},"content":{"rendered":"<p>In case you missed it, Coca-cola\u2019s new Christmas ad was made with A.I.<\/p>\n<p>Here it is, in all its \u2018glory\u2019.<\/p>\n<p lang=\"en\" dir=\"ltr\">Coca-Cola\u2019s annual Christmas advert is AI-generated again this year.<\/p>\n<p>The company says they used even fewer people to make it \u2014 \u201cWe need to keep moving forward and pushing the envelope\u2026 The genie is out of the bottle, and you\u2019re not going to put it back in\u201d <a href=\"https:\/\/t.co\/g1dogxS8Tq\" rel=\"nofollow\">pic.twitter.com\/g1dogxS8Tq<\/a><\/p>\n<p>\u2014 DiscussingFilm (@DiscussingFilm) <a href=\"https:\/\/twitter.com\/DiscussingFilm\/status\/1985470088074375344?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">November 3, 2025<\/a><\/p>\n<p>Imagine boasting about putting skilled people out of work to come up with \u2013 whatever that was. McDonald\u2019s Netherlands has gone down the same route with their new advert. Feast your eyes on this.<\/p>\n<\/p>\n<p>The team behind the concept, TBWA\/NEBOKO, describes itself as the Disruption Company. Their ad certainly disrupted a few things; not least, their own sleep \u2013 apparently.<\/p>\n<p lang=\"en\" dir=\"ltr\">McDonald&#8217;s has released an AI-generated Christmas ad<\/p>\n<p>The studio behind it says they &#8216;hardly slept&#8217; for several weeks while writing AI prompts and refining the shots \u2014 &#8216;AI didn&#8217;t make this film. We did&#8217;<\/p>\n<p>Comments have been turned off on YouTube <a href=\"https:\/\/t.co\/Es5ROvI7n2\" rel=\"nofollow\">pic.twitter.com\/Es5ROvI7n2<\/a><\/p>\n<p>\u2014 Culture Crave  (@CultureCrave) <a href=\"https:\/\/twitter.com\/CultureCrave\/status\/1998108853444169807?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>Judging by these responses, we\u2019d say they\u2019d disrupted a few people\u2019s blood-pressure, too.<\/p>\n<p>1.<\/p>\n<p lang=\"en\" dir=\"ltr\">\u2018Comments have been turned off\u2019 is usually a great sign in the confidence of how well received something will be<\/p>\n<p>\u2014 Heavy Spoilers (@heavyspoilers) <a href=\"https:\/\/twitter.com\/heavyspoilers\/status\/1998129320997593107?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>2.<\/p>\n<p lang=\"en\" dir=\"ltr\">First Coke and now McDonalds.<\/p>\n<p>What do they have in common?<\/p>\n<p>Grotesque amounts of money where they could EASILY pay human creators for quality work but they are choosing to try to &#8220;save&#8221; money with exploitative slop.<\/p>\n<p>F them both. <a href=\"https:\/\/t.co\/opzStq3zgI\" rel=\"nofollow\">https:\/\/t.co\/opzStq3zgI<\/a><\/p>\n<p>\u2014 Chrisy | Homemade Hooplah (@homemadehooplah) <a href=\"https:\/\/twitter.com\/homemadehooplah\/status\/1998111643830763789?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>3.<\/p>\n<p lang=\"en\" dir=\"ltr\">McDonald&#8217;s has unveiled its own AI-generated Christmas ad that somehow looks even worse than Coca-Cola&#8217;s.<\/p>\n<p>Terrible AI visuals? Check. Horrible messaging? Check. A like-to-dislike ratio that says it all? Oh, you better believe that&#8217;s a check:<a href=\"https:\/\/t.co\/XQHnVLoG5T\" rel=\"nofollow\">https:\/\/t.co\/XQHnVLoG5T<\/a> <a href=\"https:\/\/t.co\/Vestu3uNJS\" rel=\"nofollow\">pic.twitter.com\/Vestu3uNJS<\/a><\/p>\n<p>\u2014 80 LEVEL (@80Level) <a href=\"https:\/\/twitter.com\/80Level\/status\/1997959037711704414?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>4.<\/p>\n<p lang=\"en\" dir=\"ltr\">\u201cAre you sure this will help us sell more burgers?\u201d<\/p>\n<p>\u2014 Ian Fisch \u2013 Lead Coder on Kingmakers (wishlist!) (@Ian_Fisch) <a href=\"https:\/\/twitter.com\/Ian_Fisch\/status\/1998124217519272413?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>5.<\/p>\n<p lang=\"en\" dir=\"ltr\">McDonald&#8217;s unveiled what has to be the most god-awful ad I&#8217;ve seen this year \u2013 worse than Coca-Cola&#8217;s.<\/p>\n<p>Fully AI-generated, that&#8217;s one. Looks repulsive, that&#8217;s two. More cynical about Christmas than the Grinch, that&#8217;s three.<\/p>\n<p>I don&#8217;t wanna be the only one suffering, take a look: <a href=\"https:\/\/t.co\/lRYODLkkBJ\" rel=\"nofollow\">pic.twitter.com\/lRYODLkkBJ<\/a><\/p>\n<p>\u2014 Theodore McKenzie (@realTedMcKenzie) <a href=\"https:\/\/twitter.com\/realTedMcKenzie\/status\/1997346895924957419?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 6, 2025<\/a><\/p>\n<p>6.<\/p>\n<p lang=\"en\" dir=\"ltr\">Ohhh poor staff writing all those prompts. Tough in these streets.<\/p>\n<p>\u2014 Mike McFadden (@MUTGuru) <a href=\"https:\/\/twitter.com\/MUTGuru\/status\/1998116625963479249?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>7.<\/p>\n<p lang=\"en\" dir=\"ltr\">The message of this ad is \u201cthe holidays suck\u201d and it\u2019s solution is to spend as much time in McDonald\u2019s as possible. Forget your friends and family\u2026have a Big Mac.<\/p>\n<p>The song is poorly written, almost certainly written by AI because it doesn\u2019t fit the original rhythm at all and at\u2026 <a href=\"https:\/\/t.co\/MTR2i7XG6y\" rel=\"nofollow\">https:\/\/t.co\/MTR2i7XG6y<\/a><\/p>\n<p>\u2014 The Art of SpongeBob (@ArtofSpongebob) <a href=\"https:\/\/twitter.com\/ArtofSpongebob\/status\/1998149074713993500?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>8.<\/p>\n<p lang=\"en\" dir=\"ltr\">&#8216;AI didn&#8217;t make this film. We did&#8217; <a href=\"https:\/\/t.co\/LoRavT8BAa\" rel=\"nofollow\">pic.twitter.com\/LoRavT8BAa<\/a><\/p>\n<p>\u2014 JMU in the CFP enjoyer (@psa2rpa) <a href=\"https:\/\/twitter.com\/psa2rpa\/status\/1998118578995056965?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 8, 2025<\/a><\/p>\n<p>\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"In case you missed it, Coca-cola\u2019s new Christmas ad was made with A.I. Here it is, in all&hellip;\n","protected":false},"author":2,"featured_media":307111,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[21689,554,733,4308,3462,3102,86,56,54,55],"class_list":{"0":"post-307110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-a-i","9":"tag-ai","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-christmas","13":"tag-mcdonalds","14":"tag-technology","15":"tag-uk","16":"tag-united-kingdom","17":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/307110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=307110"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/307110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/307111"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=307110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=307110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=307110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}