{"id":30915,"date":"2025-07-29T11:09:09","date_gmt":"2025-07-29T11:09:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/30915\/"},"modified":"2025-07-29T11:09:09","modified_gmt":"2025-07-29T11:09:09","slug":"horse-racing-ireland-launches-new-racing-runs-in-us-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/30915\/","title":{"rendered":"Horse Racing Ireland Launches New ‘Racing Runs In Us’ Campaign"},"content":{"rendered":"

Horse Racing Ireland has launched a powerful new campaign aimed at positioning the sport as an enduring thread within the fabric of Irish identity.<\/p>\n

Titled \u2018Racing Runs in Us,\u2019 the campaign went live on Sunday, July 28th, across TV, radio, out-of-home, and digital platforms.<\/p>\n

The creative work invites audiences to reconnect with horse racing not simply on race days, but as a living presence in everyday Irish life.<\/p>\n

Drawing on rich sound design and authentic voices from within the sport, the campaign evokes a sense of quiet omnipresence, of horse racing not just seen, but heard, felt, and remembered.<\/p>\n

From echoes across rural tracks to fleeting urban glimpses, Racing Runs in Us makes the case that even if you\u2019ve never set foot on a racecourse, you\u2019re still only ever a conversation or connection away from Ireland\u2019s racing community.<\/p>\n

\u201cHorse racing is often seen as something that exists on the periphery, but in truth, it\u2019s in our towns, our traditions, our conversations, and our communities,\u201d said Aileen Goatley, Head of Marketing at Horse Racing Ireland.<\/p>\n

\u201cWith Racing Runs in Us, we wanted to capture the pride, passion and presence of the sport beyond race day. This is about recognising horse racing as something fundamentally Irish, woven into who we are.\u201d<\/p>\n

The new campaign highlights the sport\u2019s social, emotional, and economic contributions. Whether in Galway or inner-city Dublin, the campaign suggests, horse racing is far closer than many realise\u2014part of our shared heritage and lived experience.<\/p>\n

It was developed in partnership with creative agency Folk VML and directed by Lorcan Hynes, with a strong emphasis on ambient storytelling and unscripted testimony from those embedded in the sport.<\/p>\n

\u201cWe set out to create a campaign that doesn\u2019t just show racing\u2014it feels like racing,\u201d said Karl Waters, Chief Creative Officer at Folk VML.<\/p>\n

\u201cIt\u2019s all around us and it runs in us, as a country.\u201d<\/p>\n<\/p>\n

\u00a0<\/p>\n

Sport for Business Events<\/p>\n

\u00a0<\/p>\n

\"\"<\/a><\/p>\n

\u00a0<\/p>\n

Find out More about Our Sport for Business Events Programme Here<\/a><\/p>\n

\u00a0<\/p>\n

The Latest Sport for Business Podcasts<\/p>\n

\u00a0<\/p>\n

Further Reading for Sport for Business members:<\/p>\n

Check out more of our Sport for Business coverage of Horse Racing<\/a><\/p>\n

WHAT\u2019S UP NEXT?<\/p>\n

Sport for Business is in planning for a number of major events bringing together leaders in Irish Sport and Business across a range of subjects in the second half of the year.<\/p>\n

On Thursday, August 28th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then in September we will host our Annual Children in Sport Conference, in October, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference.<\/p>\n

Find out More about Our Sport for Business Events Programme Here<\/a><\/p>\n

MEMBERSHIP AND EVENTS<\/p>\n

Horse Racing Ireland, as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.\u00a0\u00a0<\/p>\n

This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.\u00a0\u00a0<\/p>\n

Find out more about becoming a member today.<\/a><\/p>\n

Or sign up for our twice-daily bulletins to get a flavour of the material we cover.<\/p>\n

Sign up for our News Bulletins here.<\/a><\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Horse Racing Ireland has launched a powerful new campaign aimed at positioning the sport as an enduring thread…\n","protected":false},"author":2,"featured_media":30916,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[3004,101,56,54,55],"class_list":["post-30915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-racing","tag-racing","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/30915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=30915"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/30915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/30916"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=30915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=30915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=30915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}