The birthplace of the 36 Months campaign and its influential push for Australia\u2019s teen social media ban was in the boardroom of advertising production company FINCH.<\/p>\n
36 Months managing director Greg Attwells said that the group was born during a single May 2024 meeting between him, FINCH founder Rob Galluzzo and Nova 96.9 radio host Michael \u201cWippa\u201d Wipfli.<\/p>\n
Elsewhere at FINCH, staff were hard at work on another campaign: TAB\u2019s \u201cGet Your Bet On\u201d.<\/p>\n
The television advert<\/a> \u2014\u00a0which was New Zealand\u2019s third-most complained-about ad in 2024<\/a> \u2014\u00a0 is just one of the many gambling-related projects worked on by FINCH over the past 10 years.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The birthplace of the 36 Months campaign and its influential push for Australia\u2019s teen social media ban was…\n","protected":false},"author":2,"featured_media":311236,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[53400,14525,104417,102,1906,6623,86,123922,56,54,55],"class_list":["post-311235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mental-health","tag-auspol","tag-gambling","tag-gambling-advertising","tag-health","tag-mental-health","tag-mentalhealth","tag-technology","tag-teen-social-media-ban","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/311235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=311235"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/311235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/311236"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=311235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=311235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=311235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}