{"id":319609,"date":"2025-12-16T19:47:07","date_gmt":"2025-12-16T19:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/319609\/"},"modified":"2025-12-16T19:47:07","modified_gmt":"2025-12-16T19:47:07","slug":"instagram-for-tv-app-lets-you-watch-reels-videos-on-big-screen","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/319609\/","title":{"rendered":"Instagram for TV App Lets You Watch Reels Videos on Big Screen"},"content":{"rendered":"

\n\tInstagram<\/a> is making the jump from mobile devices to the living-room TV for the first time \u2014 a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house.<\/p>\n

\n\tThe Meta-owned social platform on Tuesday launched a pilot of Instagram for TV<\/a>, an app designed to display Reels on connected TVs. It is initially available for Amazon\u2019s Fire TV family of devices and only in the U.S.; Instagram expects to widen support for additional devices and launch in additional markets next year.<\/p>\n

\n\tBut how many people will actually want to use Instagram for TV? The company says it has feedback that there\u2019s a healthy appetite for such a use case.<\/p>\n

\n\t\u201cWe have seen a ton of demand from people on Instagram to watch Reels on TV,\u201d said Tessa Lyons-Laing, VP of product for Instagram. \u201cWe hear all the time that people get together with they\u2019re friends to watch Reels. It\u2019s fun to connect with your friends about this stuff.\u201d<\/p>\n

\n\tInitially, there will not be any advertising on the Instagram for TV app, but that\u2019s something the company will consider going forward, said Lyons-Laing.<\/p>\n

\n\tAidan Marcuss, VP of Fire TV devices at Amazon, commented on the Instagram for TV app launch, \u201cWe\u2019re committed to keep pushing the boundaries of entertainment on customers\u2019 biggest screens \u2014 the Instagram team has built an awesome experience, and we\u2019re excited to be the first place to offer it.\u201d<\/p>\n

\n\tNote that \u201cInstagram for TV\u201d is different from the previous \u201cIGTV\u201d initiative. Originally launched in 2018<\/a>, IGTV was not on television sets: It was meant to spur the creation of longer-form video on Instagram, of videos up to 15 minutes in length. (Reels can be up to 3 minutes in length.) The project was phased out in 2022, as Instagram focused on expanding Reels, Meta\u2019s TikTok-like short-form video format. Now, Instagram is taking Reels to HDTVs to try to carve out some share of big-screen viewing time.<\/p>\n

\n\tAccording to Instagram, IG for TV is personalized for individual users, based on the content and creators they follow and engage with. In the connected-TV app, you can explore channels and categories \u2014 from trending comedy and sports to music and lifestyle \u2014 with Reels grouped together to make it easier to browse. When you select a channel or creator to watch, the Instagram Reels and Stories will autoplay one after the other. It\u2019s the first time Reels content will be organized like this, Lyons-Laing said: \u201cWe\u2019ve made a lot of progress understanding content clusters. That hasn\u2019t existed before on Instagram.\u201d<\/p>\n

\n\tThe Instagram for TV app also shows you Reels that are popular among your friends, and there\u2019s a search feature. The Instagram for TV app allows you to add up to five accounts on one home screen, and you can even create a new account just for TV viewing.<\/p>\n

\n\tInstagram released a video clip showing how the connected-TV app works:<\/p>\n","protected":false},"excerpt":{"rendered":"Instagram is making the jump from mobile devices to the living-room TV for the first time \u2014 a…\n","protected":false},"author":2,"featured_media":319610,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[103,126369,2306,86,56,54,55],"class_list":{"0":"post-319609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-instagram","9":"tag-instagram-for-tv","10":"tag-mobile","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/319609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=319609"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/319609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/319610"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=319609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=319609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=319609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}