{"id":326442,"date":"2025-12-20T12:39:15","date_gmt":"2025-12-20T12:39:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/326442\/"},"modified":"2025-12-20T12:39:15","modified_gmt":"2025-12-20T12:39:15","slug":"runners-need-adds-ai-tech-to-stores","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/326442\/","title":{"rendered":"Runners Need adds AI tech to stores"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    <\/p>\n<p>                                        December 19, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Sportswear specialist Runners Need has partnered with Ochy, the artificial intelligence-powered running analysis app \u201cto bring advanced gait and form assessment to stores across the UK\u201d.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/2554.png\" alt=\"\" loading=\"lazy\"\/> Runners Need<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Its introduction marks the first time a UK retailer has offered runners an in-store movement analysis powered entirely by AI and signals \u201ca major step forward for the running industry,\u201d we&#8217;re told.<\/p>\n<p>Enhancing the need to embrace cutting-edge technology \u201cto elevate the customer experience and transform the traditional shoe-fitting journey\u201d, Ochy\u2019s platform \u201ctransforms this process into a fast, science-backed, and highly accessible experience\u201d delivering \u201cinformed results in under a minute\u201d.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The two firms said the new service provides detailed insights into asymmetries, stride mechanics, and shoe compatibility.<\/p>\n<p>Rear-view gait analysis is free within 30 days \u201cwhen a pair of shoes is purchased online or in-store. For a more comprehensive evaluation, side-view analysis is available for \u00a325, providing deeper insight into running mechanics, including the rear-view assessment at no additional cost. Without a shoe purchase, the rear-view gait analysis is\u00a0priced \u00a315.<\/p>\n<p>Andy Dopson, head of Retail at Runners Need, said: \u201cWhatever our customers goals are, we want to make sure that they have confidence that their shoes will help them achieve it.\u201d<br \/>\u00a0\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published December 19, 2025 Sportswear specialist Runners Need has partnered with Ochy, the artificial intelligence-powered running analysis app&hellip;\n","protected":false},"author":2,"featured_media":326443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,709,59,57,58,711,710,50,713,56,54,55],"class_list":["post-326442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-beauty","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-luxury","tag-network","tag-news","tag-professionals","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/326442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=326442"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/326442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/326443"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=326442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=326442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=326442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}