Each match was given a spread that documented the games line-up and results, with a layout that played homage to the visual culture of Brighton and the team they were playing. To align with his chosen club\u2019s colours, Alfie kept the colour scheme of the publication to blue on white, but broke the flow up with cup matches being featured on a predominantly blue background. Structurally, most of the spreads feature the formations and pitch markings on one side with type on the other, although in some case Alfie let the typography supersede all other elements, like the spreads for Brighton\u2019s match against Leicester and Ipswich, the latter of which sees the starting line-up taken over by a big bubbly type. While some of the typefaces take inspiration from the games themselves \u2013 like the LED screens or stadium typography \u2013 many come from Alfie\u2019s hefty type bank that he\u2019s built up over the years. \u201cSome I\u2019ve never had the chance to use, or some are from projects that didn’t make the cut,\u201d he says, \u201cso this project was a great excuse to have a play with typefaces that I really admire.\u201d<\/p>\n
For Alfie, the spreads that work best are the ones that take direct inspiration from the rival team. Some are quite direct fits, like his use of Johnston (the typeface used for London Underground system) for their match against Fulham, and a charming cursive font for the match against Bournemouth \u2013 a fellow seaside town \u2013 to mimic the feel of a nostalgic holiday postcard. Some spreads take things one step further, reflecting Alfie\u2019s experience of the match. For the teams match against Newcastle, \u201cthe furthest journey of the season\u201d, Alfie used Margaret Calvert\u2019s iconic road signage as a symbol of the slog.<\/p>\n
As the project was just for his own joy and appreciation, Alfie really made use of his creative licence. \u201cFor the away loss against Crystal Palace (every Brighton fan\u2019s worst nightmare), I intentionally used a typeface that\u2019s difficult to read, so I wouldn\u2019t have to be reminded of the result!\u201d For Alfie\u2019s sake, let\u2019s hope next season he doesn\u2019t have to use any more illegible lettering.<\/p>\n","protected":false},"excerpt":{"rendered":"Each match was given a spread that documented the games line-up and results, with a layout that played…\n","protected":false},"author":2,"featured_media":32648,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-32647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/32647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=32647"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/32647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/32648"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=32647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=32647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=32647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}