<\/p>\n You might think that such an ambitious and high-profile project would warrant the very latest camera technology, but Frederik was armed with the 7-year-old Fujifilm X-T3<\/a>. And the video element of the campaign was filmed on a Fujifilm X-H2S<\/a>, the X-Series\u2019 flagship camera, but hardly an expensive filmmaking powerhouse.<\/p>\n You may like<\/p>\n Check out his exploits in the video below:<\/p>\n Coca-Cola Hired Me for a Street Photography Campaign – YouTube Watch On <\/a><\/p>\n Coca-Cola flew Frederik out to Mexico City, where he had roughly a month to capture commercial street photographs depicting the relationship between the drinks brand and the country\u2019s famed dish.<\/p>\n And as a former resident of Mexico City, Frederik knew exactly where to find the best taco stands. But rather than put a can of Coke front and center, the campaign was an altogether more subtle affair.<\/p>\n Frederik took inspiration from two very different visual sources, Where\u2019s Waldo? and Schindler\u2019s List. Like the aforementioned puzzle-book character, the viewer would have to work hard to find the Coca-Cola element in the street photography.<\/p>\n And while the photographs would be black-and-white, selective color would be used for the drinks company\u2019s famous red branding, with Frederik citing perhaps the most famous use of color-popping ever: the girl in the red coat in Steven Spielberg\u2019s harrowing and moving wartime epic.<\/p>\n This wasn’t your average street photography shoot, though. Frederik worked with a producer who handled various logistics, including contracts for the people photographed. The taco stands also received a commission.<\/p>\n Frederik\u2019s hard work is exhibited at Oslo train station, with the film commercial also running on Norwegian national television. The campaign has also been shortlisted at the Cannes Lions International Festival of Creativity 2026.<\/p>\n Make sure you watch the full video<\/a> for some fantastic insight into Frederik\u2019s process. This is the kind of advertising I\u2019d like to see more of, Coca-Cola!<\/p>\n <\/p>\n Today’s best Fujifilm X-H2S and Fujifilm X-T5 deals<\/p>\n You might also like… <\/p>\n Here’s how to get started in street photography<\/a> \u2013\u00a0and these are the best cameras for street photography<\/a> and the best lenses for street photography<\/a>. For more on Fujifilm<\/a> cameras, here’s why the Fujifilm X-M5 finally delivers on the compact promise of the mirrorless camera<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Following Coca-Cola\u2019s divisive AI-generated Christmas commercial (for the second year running), it\u2019s nice to know that the multinational…\n","protected":false},"author":2,"featured_media":328204,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":{"0":"post-328203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/328203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=328203"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/328203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/328204"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=328203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=328203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=328203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"Coca-Cola](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/1766325310_285_maxresdefault.jpg\")
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