{"id":333619,"date":"2025-12-24T17:28:13","date_gmt":"2025-12-24T17:28:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/333619\/"},"modified":"2025-12-24T17:28:13","modified_gmt":"2025-12-24T17:28:13","slug":"rebranding-the-journey-trademark","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/333619\/","title":{"rendered":"Rebranding The Journey – Trademark"},"content":{"rendered":"

Marcela Carvalho\u2019s articles from Marks & Clerk are most popular:<\/p>\n


\n within Intellectual Property topic(s)
\n in United Kingdom <\/p>\n

We’ve reached the end of December, and train stations are
\npacked with travellers heading home to spend Christmas with their
\nfamilies. This year, UK passengers will notice the new branding
\nadopted by Great British Railways, signaling the nationalisation of
\nthe railways.<\/p>\n

As someone once said to me, design is not just about creating
\nattractive logos, it’s about building uniform systems, applying
\nrules and logic, and creating something that embodies a
\ncompany’s values.<\/p>\n

The distinctive double-arrow logo is both simple and timeless.
\nCreated in 1960, it has remained in use ever since, with only minor
\nvariations, which attests to its enduring design.<\/p>\n

When changes are made to distinctive aspects of a logo, it is
\nessential to secure new trade mark protection for it.<\/p>\n

The Great British Railways’ new brand was designed in-house,
\nand earlier this month the Secretary of State for Transport filed
\nnew UK trade mark applications for variations of the new logo, as
\nwell as a plain word mark: GREAT BRITISH
\nRAILWAYS.<\/p>\n

These applications cover an extensive range of goods and
\nservices, including clothing, education and training services
\nrelated to travel and transport, button badges, transport and
\ntravel arrangement services, and many others.<\/p>\n

They also include “downloadable travel tickets” and
\n“computer application software for rail travel”,
\nreflecting the launch of the Great British Railways app. This app
\nwill allow passengers to book train tickets without paying booking
\nfees (a welcome change!).<\/p>\n

As J.D. Salinger wrote in The Catcher in the Rye:
\n“Certain things, they should stay the way they
\nare…” I share that sentiment, yet as the year draws to
\na close, I’m reminded that change is inevitable. Sometimes,
\nlike the Great British Railways, we too have to rebrand our
\njourneys. Safe travels!<\/p>\n

The GBR logo is the distinctive double-arrow logo
\ncurrently used by National Rail, which provides journey, ticket and
\nfare information, and was created in the 1960s as the logo of
\nBritish Rail – the state-owned company which previously operated
\nBritain’s railways.<\/p>\n

\"\"\/ www.bbc.co.uk\/…<\/a><\/p>\n

The content of this article is intended to provide a general
\nguide to the subject matter. Specialist advice should be sought
\nabout your specific circumstances.<\/p>\n","protected":false},"excerpt":{"rendered":"Marcela Carvalho\u2019s articles from Marks & Clerk are most popular: within Intellectual Property topic(s) in United Kingdom …\n","protected":false},"author":2,"featured_media":12780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-333619","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/333619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=333619"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/333619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/12780"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=333619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=333619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=333619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}