{"id":334897,"date":"2025-12-25T12:31:11","date_gmt":"2025-12-25T12:31:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/334897\/"},"modified":"2025-12-25T12:31:11","modified_gmt":"2025-12-25T12:31:11","slug":"tottenham-have-sights-set-on-17m-a-year-agreement-after-what-everton-completed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/334897\/","title":{"rendered":"&#8216;Tottenham have sights set on \u00a317m-a-year agreement&#8217; after what Everton completed"},"content":{"rendered":"<p> <img width=\"1140\" height=\"641\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/Thomas-Frank-Tottenham-Stadium-NFL-1140x641.jpg\" class=\"attachment-single-feature size-single-feature wp-post-image\" alt=\"Thomas Frank looking happy with Tottenham's stadium included in a circular inset\" layout=\"fill\"  style=\"object-position: 50% 20%\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" \/><\/p>\n<p>(Credit: Hasan Karim &#8211; Breaking Media\/Getty Images)<\/p>\n<p>   <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/20210903_163509-150x150.jpg\" width=\"64\" height=\"64\" alt=\"Ciaran Morrison\" loading=\"lazy\"\/>   <\/p>\n<p> Thu 25 December 2025 8:00, UK <\/p>\n<p>Tottenham may be able to agree a \u00a317million stadium naming rights deal after the latest developments at the club.<\/p>\n<p>That is according to football finance expert Dr Dan Plumley, speaking exclusively to Football Insider, after it was revealed that <a href=\"https:\/\/www.footballinsider247.com\/tag\/tottenham\/\" rel=\"nofollow noopener\" target=\"_blank\">Spurs<\/a> hired the commercial director behind <a href=\"https:\/\/www.footballinsider247.com\/tag\/everton\/\" rel=\"nofollow noopener\" target=\"_blank\">Everton<\/a>\u2018s naming rights deal.<\/p>\n<p><a href=\"https:\/\/www.footballinsider247.com\/evertons-10m-naming-rights-deal-could-take-new-twist-keith-wyness\/\" rel=\"nofollow noopener\" target=\"_blank\">Everton secured a \u00a310m partnership with Hill Dickinson<\/a> to become the club\u2019s first naming rights sponsor for its new stadium.<\/p>\n<p><a href=\"https:\/\/www.footballinsider247.com\/tottenham-to-agree-20-year-naming-rights-bill-worth-500m\/\" rel=\"nofollow noopener\" target=\"_blank\">Spurs have been told of the importance of securing a naming rights deal<\/a>, with the north London club losing out on vital revenue. <\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/Tottenham-Hotspur-Stadium-1-1024x683.png\" alt=\"Tottenham\" class=\"wp-image-596766\" \/>Credit: Getty ImagesTottenham won\u2019t be able \u2018to generate huge amounts of cash\u2019<\/p>\n<p>Speaking exclusively to Football Insider, Plumley believes the current market means Spurs will be looking at a \u00a317m deal.<\/p>\n<p>\u201cI think, ultimately, it\u2019s positive. When you look at the person involved, and they\u2019ve just been involved in a recent negotiation, we\u2019re led to believe that Everton got kind of ballpark \u00a310million, that was the figure that was mentioned,\u201d Plumley said.<\/p>\n<p>\u201cI think Spurs will be looking for something in that region at least. It is tricky because even if you look in and around Europe, some of the biggest deals for this are still in the region of, like, \u00a315m to \u00a317m, as an average kind of ballpark. So it\u2019s not easy to generate huge amounts of cash from this. <\/p>\n<p>MORE FOOTBALL INSIDER STORIES<\/p>\n<p>\u201cBut that\u2019s a good marker to aim at, and I think that\u2019s where Spurs will have their sights set. It\u2019s very clear that they want the stadium name and price deal for this all along. They\u2019ve never called the stadium anything with that in mind. <\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/Vinai-Venkatesham-1024x576.jpg\" alt=\"Tottenham chief executive Vinai Venkatesham\" class=\"wp-image-771171\" \/>Credit: Imago<\/p>\n<p>\u201cSo I think, you know, that\u2019s the ballpark that they\u2019ll be aiming at for sure based on where the sectors at. And as I said, you know, if you\u2019re getting the person in that\u2019s been involved in a deal recently for, you know, the Everton deal and the similarities there, then I think that can only be a positive for the club.\u201d<\/p>\n<p>Tottenham advancing in pre-season plans<\/p>\n<p>Spurs are already preparing next summer\u2019s pre-season schedule, where the club could head off to Australia and Asia.<\/p>\n<p><a href=\"https:\/\/www.footballinsider247.com\/expert-reveals-tottenhams-excellent-pre-season-plans\/\" rel=\"nofollow noopener\" target=\"_blank\">Chelsea could be Spurs\u2019 opponents in Australia<\/a>, in a tour which could net the club up to \u00a35m in extra revenue.<\/p>\n<p>Sydney FC and another opponent could also face Spurs before the 2026-27 campaign, as the club looks to increase its exposure around the world.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"(Credit: Hasan Karim &#8211; Breaking Media\/Getty Images) Thu 25 December 2025 8:00, UK Tottenham may be able to&hellip;\n","protected":false},"author":2,"featured_media":334898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,101,109,56,54,55],"class_list":{"0":"post-334897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-football","9":"tag-sports","10":"tag-tottenham","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/334897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=334897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/334897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/334898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=334897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=334897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=334897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}