![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/b688.jpg\")
The Break.fast showroom set up in the Consulat Voltaire during Paris Men’s Fashion Week – Break.fast<\/p>\n
Founder Alina Zaporozcenko welcomed FashionNetwork.com<\/a> between back-to-back appointments, surrounded by travel cases and creative momentum. A Polimoda<\/a> graduate with a background in international business development, she began her career at Burberry<\/a> and the Tomorrow showroom before joining the team at V\u00eatements. It was there, in account management, that the concept behind Break.fast quietly started to form.<\/p>\n Reshaping fashion with stability and intention<\/p>\n Influenced by the underground attitude of V\u00eatements and the commercial structure of Tomorrow, Break.fast launched in 2019 as both a multi-brand showroom and agent. Today, it represents 10 emerging labels personally selected by Zaporozcenko, who is just as deliberate about team culture as she is about her client roster.<\/p>\n \u201cMy mission is to create a space where people can thrive\u2014not just designers, but staff too,\u201d she said. \u201cThere\u2019s so much competition in this industry. I want Break.fast to be a stable, rewarding place.\u201d<\/p>\n Zaporozcenko is also challenging the industry\u2019s outdated rhythms\u2014starting with the seasonal calendar. \u201cWe keep working with this idea of seasons, but the seasons are disappearing,\u201d she said. \u201cNo one wants to churn out constant newness, but they\u2019re pressured to. Why not rethink the timing of fashion altogether?\u201d<\/p>\n Curated cool: From dystopian aesthetics to wearable art<\/p>\n Break.fast\u2019s designer roster is as progressive as its approach. The labels it represents\u2014including Carnet-Archive, Mosha Popova, and RUIbuilt\u2014share a focus on identity and individuality rather than trend. \u201cUniqueness is a brand\u2019s biggest selling point,\u201d said Zaporozcenko.<\/p>\n While the European market remains cautious, and many showrooms lean conservative, Break.fast continues to strike a balance between edge and commercial viability. Zaporozcenko keeps her roster capped at 12 to maintain meaningful partnerships. Three of those brands are on the verge of wider global visibility\u2014including London-based label Liza Keane. <\/p>\n Liza Keane: Poetry in grunge<\/p>\n \u201cLiza\u2019s label needs real support,\u201d said Zaporozcenko of the designer, who first caught attention with her poetic, moody graduation collection. Keane\u2019s dark, sculptural style merges avant-garde concepts with wearable simplicity, resulting in emotionally charged pieces produced in very limited runs.<\/p>\n![\"Break.fast](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/d2c5.jpg\")
Break.fast currently represents 10 forward-thinking brands. – Break.fast<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/e2fb.jpg\")
The Lueder space at the Consulat Voltaire – Break.fast<\/p>\n