{"id":341056,"date":"2025-12-29T14:07:21","date_gmt":"2025-12-29T14:07:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/341056\/"},"modified":"2025-12-29T14:07:21","modified_gmt":"2025-12-29T14:07:21","slug":"level-5-ceo-wants-people-to-stop-demonizing-generative-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/341056\/","title":{"rendered":"Level-5 CEO Wants People To Stop Demonizing Generative AI"},"content":{"rendered":"<p>An interview from earlier this year featuring Level-5 CEO and president Akihiro Hino talking positively about AI and claiming the tech is writing 80 percent or more of the studio\u2019s code these days recently went viral online. And now Hino has responded, denying that the studio behind the <a href=\"https:\/\/kotaku.com\/5-hours-with-the-new-layton-great-writing-weak-puzzle-1797076176\" rel=\"nofollow noopener\" target=\"_blank\">Professor Layton <\/a>and Ni no Kuni games has fully shifted to AI programming, but also defending generative AI and claiming it will lead to \u201cgreater growth\u201d in the industry.<\/p>\n<p><a href=\"https:\/\/x.com\/AkihiroHino\/status\/2004439840868421650\" rel=\"nofollow\">On December 26, Hino posted a lengthy response<\/a> to the online \u201ccommotion surrounding AI\u201d and the <a href=\"https:\/\/automaton-media.com\/en\/news\/level-5-ceo-says-games-are-now-being-made-80-90-by-ai-making-aesthetic-sense-a-must-for-developers\/\" rel=\"nofollow noopener\" target=\"_blank\">spreading of a past interview on social media<\/a> that followed in the wake of Clair Obscur losing an award over its usage of the tech. According to Hino, \u201cmany game companies\u201d are using AI these days, but not all of them are making it public. He also dismissed the claims that Level-5 is using genAI to write 80 percent or more of the code in the company\u2019s games.<\/p>\n<p lang=\"ja\" dir=\"ltr\">\u4eca\u65e5\u306f\u3081\u305a\u3089\u3057\u304f\u3001\u81ea\u5206\u304c\u4f5c\u3063\u3066\u3044\u308b\u30b2\u30fc\u30e0\u306e\u8a71\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u66f8\u304d\u307e\u3059\u3002<\/p>\n<p>\u3010AI\u3092\u3081\u3050\u308b\u9a12\u52d5\u306b\u3064\u3044\u3066\u3011\u2026<\/p>\n<p>\u2014 \u65e5\u91ce\u6643\u535a (@AkihiroHino) <a href=\"https:\/\/twitter.com\/AkihiroHino\/status\/2004439840868421650?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 26, 2025<\/a><\/p>\n<p>\u201cThe truth of the matter is that there\u2019s an unreleased title themed around AI, and for that specific title, a programmer mentioned they\u2019re deliberately having AI handle the programming as well,\u201d said Hino. \u201cThey used that as an example to suggest that an era like that might be coming, and that\u2019s what got blown out of proportion.\u201d<\/p>\n<p>\u201cOn the flip side, if they really were creating 80%\u201390% percent of the code with AI and successfully making games that way, it\u2019d be incredibly impressive, and they\u2019d be in high demand from the AI community. We haven\u2019t reached that level yet. That said, it\u2019s also true that AI is enabling time savings that can\u2019t be dismissed, and I believe this has the potential to upend common sense in game development. It might shift us from a world where developing the AAA games everyone wants to play takes 5\u201310 years to one where we get to enjoy them every two years.\u201d<\/p>\n<p>Hino further mentioned that <a href=\"https:\/\/kotaku.com\/the-10-biggest-gaming-disappointments-worst-news-game-key-cards-gta-6-delay-2000655356#:~:text=%C2%A9McDonald%E2%80%99s%20\/%20Kotaku-,Generative,-AI%20isn%E2%80%99t%20new\" rel=\"nofollow noopener\" target=\"_blank\">generative AI<\/a> sometimes gets treated \u201clike it\u2019s synonymous with plagiarism,\u201d a characterization he takes issue with. He continued, \u201cA knife can be used for cooking or as a weapon; a computer can create games or enable cybercrime. AI might produce plagiarized content if misused, but if used properly, it has the power to enrich the creative world even further.\u201d<\/p>\n<p>\u201cI want to see games evolve even more in my lifetime. I want to experience and create dreamlike games that surpass the standards of today\u2019s AAA titles. If we let the impression take hold here that \u2018using AI is evil,\u2019 it could seriously hinder the advancement of modern digital technology. I hope creators and audiences alike can recognize AI as a tool that people use to make their works. Here\u2019s to hoping that various technological innovations lead to even greater growth in the game industry!\u201d<\/p>\n<p>                          <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"An interview from earlier this year featuring Level-5 CEO and president Akihiro Hino talking positively about AI and&hellip;\n","protected":false},"author":2,"featured_media":341057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,110720,4007,132374,132375,86,56,54,55],"class_list":{"0":"post-341056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-clair-obscur-expedition-33","12":"tag-level-5","13":"tag-ni-no-kuni","14":"tag-professor-layton","15":"tag-technology","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/341056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=341056"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/341056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/341057"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=341056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=341056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=341056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}