{"id":342386,"date":"2025-12-30T07:30:11","date_gmt":"2025-12-30T07:30:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/342386\/"},"modified":"2025-12-30T07:30:11","modified_gmt":"2025-12-30T07:30:11","slug":"gen-z-is-getting-serious-about-their-financial-independence-heres-how-theyre-doing-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/342386\/","title":{"rendered":"Gen Z is getting serious about their financial independence. Here\u2019s how they\u2019re doing it"},"content":{"rendered":"

When Taylor Price was 17 years old, she dreamt of becoming a neurosurgeon<\/a>.<\/p>\n

Price enrolled at a New York community college as a pre-med student, but after facing a series of health challenges, she left the field behind to study finance instead. However, Price quickly realized that she didn\u2019t have a grasp on her own finances, she told The Independent.<\/p>\n

\u201cI’m a corporate finance major, and yet I know nothing about personal finances.<\/a> I’m expected to make multi-millions to billions and manage that money for someone else, and yet, I don’t know how to manage my own or make my own,\u201d Price recalled thinking.<\/p>\n

That experience inspired Price, who is now 25, to launch the online platform Priceless Tay<\/a>, where she creates personal finance education content for Generation Z <\/a>(those born between the late 1990s and early 2010s).<\/p>\n

Price is one of many young adults prioritizing their financial health. About 72 percent of Gen Z took steps to improve their financial health in the last year, according to Bank of America\u2019s 2025 Better Money Habits financial education study<\/a>. Meanwhile, just 39 percent of Gen Z reported receiving financial support from their family, which is down from 46 percent in 2024, the survey revealed.<\/p>\n

\"Taylor<\/p>\n

open image in gallery<\/p>\n

Taylor Price, a 25-year-old personal finance educator and founder of the social media brand ‘Priceless Tay,’ says Gen Z is relying on ‘more than just discipline’ to meet their financial goals (Taylor Price)<\/p>\n

Holly O\u2019Neill, president of consumer, retail and preferred banking at Bank of America, said in a statement<\/a> that Gen Z is \u201cchallenging the stereotype when it comes to young people and their finances\u201d.<\/p>\n

\u201cEven though they\u2019re facing economic barriers and high everyday costs, they are working hard to become financially independent and take control of their money,\u201d O\u2019Neill said.<\/p>\n

Here\u2019s how Gen Z is prioritizing financial health and independence as they enter adulthood:<\/p>\n

Online resources empower Gen Z<\/p>\n

The advent of social media has made personal finance education more accessible than ever, which has, in turn, empowered Gen Z to take control of their money, Price explained. <\/p>\n

\u201cI don’t have to go to a financial advisor or have a wealthy next-door neighbor to go and ask. I can just go online, on YouTube University, and learn, \u2018what is a Roth IRA?\u2019\u201d she said.<\/p>\n

Lillian Zhang<\/a>, a 25-year-old finance educator and author of The New Money Rules: The Gen Z Guide to Personal Finance, told The Independent that she has also used internet resources to learn more about the topic.<\/p>\n

\u201cI became really interested in personal finance, especially during COVID. I was diving really deep into personal finance YouTube videos. I was reading those classic books that get you started on learning personal finance. I was very into that world,\u201d Zhang said.<\/p>\n

Zhang said her interest in finance began at a young age, when she made and sold stuffed animals to her classmates. \u201cThat was the first moment in my childhood when I started making my own allowance or money, and it was one of the first times I understood the value of the dollar and how savings work,\u201d she said.<\/p>\n

\"Lillian<\/p>\n

open image in gallery<\/p>\n

Lillian Zhang, 25, said she used YouTube videos and books to bolster her interest in personal finance (Lillian Zhang)<\/p>\n

Gen Z is rethinking what financial independence means<\/p>\n

For Gen Z, financial independence \u201cisn\u2019t about appearing wealthy\u2026it\u2019s really more about having options,\u201d Price said. This could mean having the financial flexibility to take a sabbatical or quit a soul-crushing job, for example.<\/p>\n

Gen Z is also thinking about retirement differently from older generations. \u201cI don’t think their idea of retirement is complete work exile, stop working, I really think it’s more about having work optionality,\u201d Price said.<\/p>\n

Zhang made a similar point: \u201cIn my opinion, based on what I’ve surveyed and seen, I feel like for Gen Z a lot about financial independence is about optionality and not about retiring early.\u201d<\/p>\n

\u201cIt’s not just about the number, it’s about the peace of mind and the options that it gives you,\u201d she added.<\/p>\n

Building healthy financial habits <\/p>\n

Gen Z doesn\u2019t \u201crely on just discipline alone\u201d to meet their financial goals, Price said. They also take actionable steps to improve their financial health.<\/p>\n

For example, Price suggests setting up automatic bill payments and savings account transfers, which helps consumers avoid \u201cmaking 100 micro decisions every month\u201d about where their money will go.<\/p>\n

Zhang said awareness is also important for financial health, even if it\u2019s a stressful topic for some. <\/p>\n

\u201cOne concept explained in my book is something called the ostrich effect. Ostriches, when they’re stressed about something, they bury their head in the sand. That\u2019s the same concept in your finances,\u201d Zhang explained.<\/p>\n

\u201cFor a lot of people, including myself sometimes, if you know finance is a stressful topic, you tend to avoid it or not look at your situation or accounts. I think once you push yourself to become more aware and to face your situation head-on, then a lot of clarity comes into that,\u201d she added.<\/p>\n","protected":false},"excerpt":{"rendered":"When Taylor Price was 17 years old, she dreamt of becoming a neurosurgeon. Price enrolled at a New…\n","protected":false},"author":2,"featured_media":342387,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[84,4176,4174,4175,56,54,55],"class_list":{"0":"post-342386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-finance","8":"tag-business","9":"tag-finance","10":"tag-personal-finance","11":"tag-personalfinance","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/342386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=342386"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/342386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/342387"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=342386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=342386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=342386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}