![\"Porsche](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/porsche-ad-without-ai.jpg\")
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\t\t\tPorsche \/ Parallel Studio via YouTube<\/p>\n
This holiday season, German automaker Porsche is winning hearts and minds by putting out a Christmas-themed ad that seemingly isn\u2019t made with AI. What a concept, right?<\/p>\n
Called \u201cPorsche Holiday,\u201d the 30-second animated commercial shows a driver elegantly tooling around in his new ride, driving through autumnal scenery on a mountainside road and then a cool sea of glass and concrete as the Sun sets on a city. It\u2019s done up in striking 2D-looking animation with precise lines, pleasing geometry, and eye-popping colors \u2014 an ad seemingly done right for a change.<\/p>\n
Sharing behind the scenes footage, Porsche revealed in a social media post<\/a> that the ad was a mix of hand-drawn sketches and CGI. It was made by Parallel Studio, an animation team based in Paris.<\/p>\n \t\t \n\t\t\t\tPorsche Holiday | The Coded Love Letter\t\t\t<\/p>\n Though Porsche made no specific mention of AI, people reading between the lines quickly took that to mean that the automaker was quietly bragging about not using the tech, and hailed it as a victory. This perception of it being AI-free drove<\/a> it to being remarkably viral, and made it an unexpected hit.<\/p>\n \u201cCan\u2019t wait for more of this anti-AI rebound,\u201d one user wrote<\/a>.<\/p>\n \u201cAmtrak has been hiring artists to create original animations as well,\u201d observed<\/a> Nathan Allebach, a creative director. \u201cAs slop races us to the bottom, real art signals craft, prestige, and trust.\u201d<\/p>\n The response goes to show how divisive AI is, especially in the arts<\/a>. And ads, the most commercial art form of all, have both been a useful gauge of how companies have been willing to experiment with the tech and of the public reaction to it, which has been largely pretty negative.<\/p>\n Coca-Cola, for example, unleashed<\/a> a ghoulishly uncanny iteration of its \u201cHolidays Are Coming\u201d last month that sparked outrage over how overtly ugly it was. McDonalds, too, released an AI-generated ad that proved such a disaster that it sheepishly pulled it entirely<\/a>.\u00a0<\/p>\n Everyone knows that our modern idea of the holiday season has been heavily shaped by ad agencies, but no one likes to be reminded of how soulless it can be by seeing AI amalgamations forced onto their eyeballs. At least pretend to care about humans, for Pete\u2019s sake.<\/p>\n More on AI: Grimes Says She Has AI Psychosis, Recommends You Should Get it Too<\/a><\/p>\n \t![](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/1767171441_883_hqdefault.jpg\"\/)
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