Mark Back Corries<\/a>. \u201cNevis Range doesn\u2019t get snow anymore \u2014 or so they would like you to believe.\n<\/p>\n\n \u201cWhile Glencoe Mountain Resort, Glenshee Ski Centre, The Lecht and Cairngorm Mountain Resort are all gearing up for the winter season, posting winter photos on their social media, there hasn\u2019t been a peep from Nevis Range about winter or the recent snowfalls.\n<\/p>\n
\n \u201cMaybe Nevis Range has forgotten what that white stuff is, and maybe they\u2019ve also forgotten what the lifts dotted around the mountain are actually for.\u201d\n<\/p>\n
\n \u201cUnfortunately, Nevis Range, your lifts are rotting away even though you are Scotland\u2019s newest ski area, seemingly because you choose not to care any more about the local ski economy,\u201d he added.\n<\/p>\n
\n \u201cMeanwhile, your MD is out in Dubai launching a new bar \u2014 yes, you heard right, a bar in Dubai \u2014 while your ski infrastructure rots away.\u201d\n<\/p>\n
\n ![\"Skiers]()
Skiers and boarders below the Quad Chair, at the Nevis Range (Image: Nevis Range)\n<\/p>\n
\n In its statement published on Hogmanay, the firm said it had \u201cundergone significant change over the last three years, reshaping the business into a more resilient, diversified and internationally active organisation\u201d.\n<\/p>\n
\n \u201cAs is often the case at this time of year, as the winter season approaches, Nevis Range has experienced some online criticism. That in itself is not unusual.\n<\/p>\n
\n \u201cWhat is less widely known is that this recently went beyond criticism.\n<\/p>\n
\n \u201cOn an existing social media account, AI-generated images were published in the comments depicting clearly recognisable members of the Nevis Range team being burned alive in a gondola.\n<\/p>\n
\n \u201cSeparately, a new social media account was created on Instagram which featured a number of images, including an exploding gondola.\n<\/p>\n
\n \u201cTo be absolutely clear: criticism, while unpleasant, is not a police matter. Violent imagery involving identifiable people is different. It is unlawful.\n<\/p>\n
\n \u201cFollowing advice from legal counsel and from Meta themselves, the imagery was reported to Police Scotland.\n<\/p>\n
\n “In the current climate, Nevis Range will not take risks where violent imagery involving people is concerned. This decision was taken calmly, responsibly, and with one priority in mind: the safety of our people.\u201d\n<\/p>\n
\n On Tuesday, in a post titled \u201cpublic statement regarding recent events\u201d, Mr Trigg said he was \u201csurprised to receive a visit from the local police today regarding my Facebook page, following complaints lodged by the Nevis Range management\u201d.\n<\/p>\n
\n \u201cIt appears the \u2018Facebook police\u2019 are now a tangible reality,\u201d he added.\n<\/p>\n
\n “During our conversation, I was also questioned about a new Instagram account that\u2019s just popped up… and to clarify I have no affiliation with that page. While I appreciate being credited with such creativity, that particular project is not mine.\n<\/p>\n
\n “I would like to extend my compliments to the Nevis Range leadership for their efficiency in utilising public resources to monitor social media opinions. It is fascinating to see such a dedicated effort to manage public perception”.\n<\/p>\n
\n \u201cIn truth, further commentary from me is hardly necessary,” Mr Trigg continued. “The venue has transitioned from a charming local staple into a source of collective amusement, largely due to its current stewardship.\n<\/p>\n
\n \u201cWe look forward to the day the current leadership moves on \u2014 perhaps to a more suitable climate like Dubai \u2014 so the community can finally look back and laugh.\u201d\n<\/p>\n
\n Police Scotland was approached for comment.\n<\/p>\n
\n In their statement, Nevis Range, defended recent changes, saying that more than 50% of visitors now come from international markets, which has \u201creshaped demand across the business, including gondola usage, hospitality, whisky experiences, accommodation, retail and off-peak adventure activity\u201d.\n<\/p>\n
\n As well as the Dubai offering, it said work was already under way for \u201cphysical brand expansion\u201d in Singapore, Italy and Switzerland.\n<\/p>\n
\n It said this international expansion was \u201cnot a step away from Scotland\u201d but a \u201creinforcement of Scotland\u201d.\n<\/p>\n
\n ![]()
View towards Aonach Mor and the Grey Corries (Image: Jeff Mitchell)\n<\/p>\n
\n Nevis Range added that, unlike other resorts, it was unable to rely on “taxpayer bail-out funding”.\n<\/p>\n
\n “As a result, operating decisions must always be grounded in commercial discipline. Activities must have a clear and credible path to profitability, and the business cannot compete in areas where sustained losses are offset elsewhere by significant public subsidy.\u201d\n<\/p>\n
\n The company\u2019s most recent accounts show a pre-tax profit of around \u00a3339,777 in the year to October 2024, following a \u00a3310,045 loss the previous year.\n<\/p>\n
\n Auditors said that despite the improvement in the group\u2019s financial position, \u201cthe net current liability position and the reliance on substantially achieving forecast levels of profits and cashflows indicate the existence of a material uncertainty which casts doubt on the group\u2019s ability to continue as a going concern\u201d.\n<\/p>\n
\n Nevis Range said that their problem was the change in winter conditions in recent years.\n<\/p>\n
\n \u201cLast season, despite intermittent summit snow, there was insufficient snow for uplift, insufficient build-up to construct a temporary get-on at Tower 4 of the Goose, and insufficient demand to justify the economics of full operations. These decisions were operationally unavoidable.\n<\/p>\n
\n \u201cAs a result, Nevis Range continues to prioritise year-round activity, diversification and international demand rather than reliance on increasingly unpredictable winter conditions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"It also reported a new Instagram account which \u201cfeatured a number of images, including an exploding gondola\u201d. In…\n","protected":false},"author":2,"featured_media":345606,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-345605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/345605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=345605"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/345605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/345606"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=345605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=345605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=345605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}