{"id":346319,"date":"2026-01-01T12:07:13","date_gmt":"2026-01-01T12:07:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/346319\/"},"modified":"2026-01-01T12:07:13","modified_gmt":"2026-01-01T12:07:13","slug":"apple-huawei-top-smartwatch-market-in-q3-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/346319\/","title":{"rendered":"Apple, HUAWEI top smartwatch market in Q3 2025"},"content":{"rendered":"

\"Infinix\"<\/a><\/p>\n

Apple and HUAWEI lead in the smartwatch race in Q3 2025, according to Counterpoint research data.<\/p>\n

\"Counterpoint<\/a>Counterpoint research data
Apple remains king, HUAWEI trails with massive sales<\/p>\n

Counterpoint Research projects a 7 percent increase in global smartwatch sales for 2025, crediting strong performances from key players such as HUAWEI and Apple for driving the market\u2019s recovery.<\/p>\n

David Naranjo, Associate Director at Counterpoint, noted:<\/p>\n

Global smartwatch shipments will climb 7 percent year-over-year by the end of 2025. This year, the industry saw a wave of feature-led innovation, including AI, 5G, and satellite communication, that enhanced device capabilities and attracted more consumers.<\/p>\n

The firm noted that after a decline in 2024, the smartwatch market is poised to return to growth this year, led largely by these two brands.<\/p>\n

Apple leads the market with a 23 percent share and recorded a 12 percent year-over-year sales increase in the third quarter of 2025.\u00a0<\/p>\n

HUAWEI followed in second place, achieving a 42 percent surge in sales during the same period and raising its market share to 18 percent, a five-percentage-point gain from the previous year.<\/p>\n

China accounted for the largest regional shipment share in both 2024 and 2025 at 31 percent, fueled by growing domestic demand for HUAWEI, Xiaomi, and Imoo devices.<\/p>\n

<\/a>File photo: HUAWEI Watch GT 6<\/p>\n

Xiaomi ranked third with a 22 percent annual sales increase and holds 9 percent of the market, a one-percentage-point rise. Imoo also saw significant growth at 17 percent year-over-year and maintains a 7 percent market share.<\/p>\n

In contrast, Samsung experienced a 6 percent decline in shipments and a one-percentage-point decrease in market share.<\/p>\n

Anshika Jain, Senior Analyst at Counterpoint, highlighted that:\u00a0<\/p>\n

Government subsidy programs encouraged upgrades, while HUAWEI, Xiaomi, and Imoo each drove momentum through distinct strategies to sustain consumer engagement.Below is the list of tthe op 5 smartwatch brands (Global) for Q3 2025:Apple – 23 percent market share and 12 percent YoY sales\u00a0HUAWEI – 18 percent market share and 42 percent YoY salesXiaomi – 9 percent market share and 22 percent YoY salesSamsung – 8 percent market share and -6 percent YoY salesimoo – 7 percent market share and 17 percent YoY sales<\/p>\n

What do you guys think?<\/p>\n","protected":false},"excerpt":{"rendered":"Apple and HUAWEI lead in the smartwatch race in Q3 2025, according to Counterpoint research data. Counterpoint research…\n","protected":false},"author":2,"featured_media":346320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[134000,786,134001,86,56,54,55],"class_list":["post-346319","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-counterpoint-research-apple","tag-gadgets","tag-huawei-top-smartwatch-market-in-q3-2025","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/346319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=346319"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/346319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/346320"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=346319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=346319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=346319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}