The Wrap<\/a> has taken a deep dive into the MCU’s future, speaking with industry experts who have shared their assessment of where things currently stand with the franchise.\u00a0<\/p>\n“I don\u2019t think the success of Phase 3 is replicable,”\u00a0Dave Gonzales, co-author of MCU: The Reign of Marvel Studios, told the trade. “The post-‘Endgame’\u00a0era can best be characterized as I think ultimately damaged by the greater streaming wars that Disney found itself in. I think there was sort of a degradation of trust in the brand and then a dilution of quality through having to output far too much product.”<\/p>\n
Paul Degarabedian, senior media analyst at Comscore, added, “2026 may be the most important year for the MCU other than its inception. Phase 6 is vitally important if there\u2019s gonna be a Phase 7.\u00a0Response by the fans and the box office dipped with ‘Captain America: Brave New World’ back in February this year.”<\/p>\n
“I think ‘Thunderbolts’\u00a0and ‘Fantastic Four’\u00a0both did great, but again, we have to reset our expectations on what the MCU will deliver in today\u2019s movie marketplace. The bread-and-butter Marvel films are hopefully making a big comeback because the titles that are on the calendar for the future look, at least on paper, incredibly strong and could once again mark a return to the glory days of the $1 billion global box office.”<\/p>\n
Exhibitor Relations analyst Jeff Bock believes $1.5 billion for the next Avengers and Spider-Man movies is highly likely, with Brand New Day potentially “the biggest movie of the summer.” Dergarabedian agreed, stating, “They\u2019re really going all-in on the big brands, the tried-and-true sort of bulletproof brands. But when you look at that, there\u2019s no \u2018Dog ate my homework\u2019 excuse if those don\u2019t perform.”<\/p>\n
The trade has also shared some interesting data, revealing that the average worldwide gross for an Infinity Saga movie was $982 million, with an average $135 million domestic opening and\u00a055.58% second-weekend drop. For the Multiverse Saga, those figures have dipped to $706 million, $126 million, and\u00a063.66%.\u00a0<\/p>\n
There’s clearly work to be done, and while the MCU is obviously going to survive beyond Avengers: Secret Wars, what it looks like could hinge on the next couple of years. While no release dates have been announced, we know Marvel Studios will initially be relying on big franchises like X-Men and Black Panther.<\/p>\n","protected":false},"excerpt":{"rendered":"When Avengers: Endgame\u00a0and Spider-Man: Far From Home were released in 2019, Marvel Studios could still do no wrong.…\n","protected":false},"author":2,"featured_media":349711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[96,5228,7468,2839,56,54,55],"class_list":{"0":"post-349710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-entertainment","9":"tag-marvel-studios","10":"tag-mcu","11":"tag-movies","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/349710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=349710"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/349710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/349711"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=349710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=349710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=349710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}