{"id":35208,"date":"2025-07-31T06:48:13","date_gmt":"2025-07-31T06:48:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/35208\/"},"modified":"2025-07-31T06:48:13","modified_gmt":"2025-07-31T06:48:13","slug":"the-mandela-effect-tricks-our-brains-with-false-memories-is-ai-making-it-worse","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/35208\/","title":{"rendered":"The Mandela effect tricks our brains with false memories. Is AI making it worse?"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">This idea of solidifying false memories through repeated exposure is part of what could make false AI images such a risk, says Prasad, who is now a graduate student of psychological and brain sciences at Dartmouth.\u00a0\u00a0<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cI think misinformation, especially when presented as the truth repeatedly, could definitely lead to the creation of false memories, or at least, doubting the validity of your own memories,\u201d she says.<\/p>\n<p>False Memory and AI<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">If the Berenstain Bears are a standout example of the Mandela effect, then the viral image of the late\u00a0<a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.nationalgeographic.com\/history\/article\/pope-francis-dies\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">Pope Francis<\/a>\u00a0wearing a\u00a0<a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.theguardian.com\/commentisfree\/2023\/mar\/27\/pope-coat-ai-image-baby-boomers\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">giant Balenciaga puffer jacket<\/a>\u00a0is a standout example of what this phenomenon could look like in the world of AI.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cThe pope in a fluffy coat was one of the first [generative AI images] that went viral,\u201d says\u00a0<a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/ischool.umd.edu\/directory\/jennifer-golbeck\/\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">Jen Golbeck<\/a>, a professor at the University of Maryland\u2019s College of Information who studies AI, social media, and trust online. \u201cAnd there&#8217;s probably people who saw that image and didn&#8217;t realize that it was [AI] generated. We&#8217;re in such an interesting time now where people know they have to be suspicious, but some people just don\u2019t care.\u201d\u00a0<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">There are a number of headwinds that have made the perfect storm for this kind of misinformation to spread, Golbeck said, including the rise of \u201c<a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/news.stanford.edu\/stories\/2017\/01\/stanford-study-examines-fake-news-2016-presidential-election\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">fake news<\/a>\u201d sites, the erosion of institutional trust throughout the COVID-19 pandemic, and the rise of increasingly convincing content from gen-AI. The risk of being tricked by AI comes not only from human-prompted creations, but from believing\u00a0<a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.nytimes.com\/2025\/05\/05\/technology\/ai-hallucinations-chatgpt-google.html\" target=\"_blank\" dir=\"ltr\" rel=\"nofollow noopener\">AI hallucinations<\/a>\u00a0as well.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"This idea of solidifying false memories through repeated exposure is part of what could make false AI images&hellip;\n","protected":false},"author":2,"featured_media":35209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-35208","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/35208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=35208"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/35208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/35209"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=35208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=35208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=35208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}