{"id":352600,"date":"2026-01-05T01:29:14","date_gmt":"2026-01-05T01:29:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/352600\/"},"modified":"2026-01-05T01:29:14","modified_gmt":"2026-01-05T01:29:14","slug":"joji-shares-melancholic-new-single-love-you-less-and-sends-doppelganger-to-do-promo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/352600\/","title":{"rendered":"JOJI shares melancholic new single &#8216;Love You Less&#8217; and sends doppelg\u00e4nger to do promo"},"content":{"rendered":"<p><a href=\"https:\/\/www.nme.com\/artists\/joji\" rel=\"nofollow noopener\" target=\"_blank\">Joji<\/a> has shared a new single, \u2018Love You Less\u2019, and sent a doppelg\u00e4nger to do promo for his upcoming album.<\/p>\n<p>READ MORE: <a href=\"https:\/\/www.nme.com\/features\/88rising-head-in-the-clouds-shang-chi-legend-of-the-ten-rings-sean-miyashiro-3067463\" rel=\"nofollow noopener\" target=\"_blank\">The rise of creative titans 88rising: \u201cAsian people have wanted this for a long time\u201d<\/a><\/p>\n<p>The track comes from the singer-songwriter\u2019s <a href=\"https:\/\/www.nme.com\/news\/music\/joji-announces-new-album-piss-in-the-wind-with-new-singles-if-it-only-gets-better-and-past-wont-leave-my-bed-3909169\" rel=\"nofollow noopener\" target=\"_blank\">upcoming fourth LP, \u2018Piss In The Wind\u2019<\/a>, which is set to arrive on February 6, 2026 via Palace Creek. You can <a href=\"https:\/\/joji.lnk.to\/pissinthewind\" target=\"_blank\" rel=\"noopener nofollow\">visit here<\/a>\u00a0to pre-save and pre-order.<\/p>\n<p>So far, he\u2019s shared singles \u2018<a href=\"https:\/\/www.nme.com\/news\/music\/joji-returns-with-gritty-new-song-pixelated-kisses-3899592\" rel=\"nofollow noopener\" target=\"_blank\">PIXELATED KISSES<\/a>\u2019, \u2018If It Only Gets Better\u2019 and \u2018<a href=\"https:\/\/www.nme.com\/news\/music\/joji-announces-new-album-piss-in-the-wind-with-new-singles-if-it-only-gets-better-and-past-wont-leave-my-bed-3909169\" rel=\"nofollow noopener\" target=\"_blank\">Past Won\u2019t Leave My Bed\u2019<\/a>.<\/p>\n<p>Now, the latest taste of the album has arrived in the form of \u2018Love You Less\u2019, a melancholic indie-rock track that contemplates unresolved feelings around a push-and-pull romance.<\/p>\n<p>\u201cIf I love you less, will you love me more?\u201d he sings on the brooding song. Check it out below.<\/p>\n<\/p>\n<p>While promoting the upcoming album, Joji has garnered attention for sending a doppleg\u00e4nger in his place for a recent interview.<\/p>\n<p>The fake Joji showed up in his place to film his Genius\u00a0breakdown of the track \u2018Pixelated Kisses\u2019, wearing neon green sunglasses and offering a brief explanation, telling Genius: \u201cI was just trying to make a good song\u201d.<\/p>\n<p>Since the video\u2019s release, fans have been reacting, with one commenting: \u201cI\u2019m impressed that he deeply memorized the script joji gave to him,\u201d and another adding: \u201cBro is going full remote job\u2019.<\/p>\n<p>Check out the clip and some reactions below.<\/p>\n<\/p>\n<p lang=\"en\" dir=\"ltr\">does anyone know the lore behind the guy who did jojis genius video for pixelated kisses? I\u2019m massively confused that ain\u2019t joji that\u2019s jijo<\/p>\n<p>\u2014 aloofryy fryer hype man (@Kro0ger) <a href=\"https:\/\/twitter.com\/Kro0ger\/status\/2005921039134646571?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 30, 2025<\/a><\/p>\n<p lang=\"en\" dir=\"ltr\">mann lmao what&#8217;s joji upto\ud83d\ude2d bro really sent some other dude on his behalf for a genius interview\ud83d\ude2d\ud83d\ude2d\ud83d\ude2d\ud83d\ude2d<br \/>love this man<\/p>\n<p>\u2014 shubh (bring back my will to art) (@shubhh_jain) <a href=\"https:\/\/twitter.com\/shubhh_jain\/status\/2006666944917942397?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">January 1, 2026<\/a><\/p>\n<p lang=\"en\" dir=\"ltr\">After I watch Joji in genius YouTube, I feel like I gonna hate him cus yo man you comeback but in different people, we not recognize u anymore. It&#8217;s not joji that I know, why he change his look?<\/p>\n<p>\u2014 Adolp (@Sutaormi) <a href=\"https:\/\/twitter.com\/Sutaormi\/status\/2005989036108988561?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 30, 2025<\/a><\/p>\n<p>\u2018Piss In The Wind\u2019 is set to make a bridge between the sonic past of Joji, and balance it with the feelings in the present \u2013 pairing broody songwriting with atmospheric, cinematic production.<\/p>\n<p>It will mark the first new material since his 2022 album \u2018<a href=\"https:\/\/www.nme.com\/news\/music\/joji-announces-november-release-of-new-album-smithereens-3298266\" rel=\"nofollow noopener\" target=\"_blank\">SMITHEREENS<\/a>\u2019, and his first album\u00a0under his own imprint Palace Creek, which is distributed by Virgin Music. Before then, he was signed to <a href=\"https:\/\/www.nme.com\/brands\/88rising\" rel=\"nofollow noopener\" target=\"_blank\">88rising<\/a>\u00a0since 2018, when he dropped his debut EP, \u2018Tongues Rising\u2019.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Joji has shared a new single, \u2018Love You Less\u2019, and sent a doppelg\u00e4nger to do promo for his&hellip;\n","protected":false},"author":2,"featured_media":352601,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,3583,128,56,54,55],"class_list":{"0":"post-352600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-indie","10":"tag-music","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/352600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=352600"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/352600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/352601"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=352600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=352600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=352600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}