{"id":355554,"date":"2026-01-06T17:54:22","date_gmt":"2026-01-06T17:54:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/355554\/"},"modified":"2026-01-06T17:54:22","modified_gmt":"2026-01-06T17:54:22","slug":"legacy-ayurveda-brands-take-the-new-age-wellness-route-to-stay-relevant","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/355554\/","title":{"rendered":"Legacy ayurveda brands take the new age wellness route to stay relevant"},"content":{"rendered":"<p>The stakes are high. India\u2019s health and wellness market was valued at about $40 billion in 2024, according to a report by consulting firm Kearney. Nutraceuticals\u2014including supplements, functional foods and beverages\u2014accounted for roughly $8 billion of this, and are among the fastest-growing segments, expanding at an 11% compound annual growth rate between 2023 and 2027, the report said.<\/p>\n","protected":false},"excerpt":{"rendered":"The stakes are high. India\u2019s health and wellness market was valued at about $40 billion in 2024, according&hellip;\n","protected":false},"author":2,"featured_media":355555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[7246,55669,136777,136763,136766,103329,136775,136776,136770,136764,136772,136765,102,136762,136771,136768,6591,136774,136769,136767,136773,56,54,55,112433],"class_list":["post-355554","post","type-post","status-publish","format-standard","has-post-thumbnail","category-medication","tag-ayurveda","tag-ayurvedic-products","tag-clean-label-supplements-india-gen-z","tag-d2c-startups","tag-d2c-wellness","tag-dabur","tag-dabur-hamdard-strategy-for-young-consumers","tag-digital-first-wellness-brands-india","tag-fmcg-strategy","tag-gen-z-consumers","tag-gen-z-wellness-market-in-india","tag-hamdard","tag-health","tag-india-wellness-brands","tag-india-wellness-brands-facing-d2c-disruption","tag-kapiva","tag-medication","tag-nutraceuticals-market-growth-in-india","tag-oziva","tag-supplements-market","tag-traditional-ayurvedic-brands-vs-d2c-startups","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-wellbeing-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/355554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=355554"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/355554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/355555"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=355554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=355554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=355554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}