{"id":357892,"date":"2026-01-07T23:13:15","date_gmt":"2026-01-07T23:13:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/357892\/"},"modified":"2026-01-07T23:13:15","modified_gmt":"2026-01-07T23:13:15","slug":"toms-founder-blake-mycoskies-new-venture-on-mental-health-awareness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/357892\/","title":{"rendered":"Toms Founder Blake Mycoskie’s New Venture on Mental Health Awareness"},"content":{"rendered":"

\n\tToms<\/a> founder Blake Mycoskie<\/a> is back with a new venture, one that is personal and inspired by his own mental health journey.<\/p>\n

\n\tEnough is Mycoskie\u2019s new non-profit brand, which is dedicated to giving back to mental health organizations. <\/p>\n

\n\tFor the past several months, the Toms<\/a> founder has been vocal on social media about his struggles with depression he sold the brand in 2014. During his journey and recovery, Mycoskie said he learned that his mental health boiled down to one thing: not feeling like he was enough. <\/p>\n

\n\tMycoskie founded Enough as a way to both ignite conversation and show support for others who are also struggling by reminding them that they are enough.<\/p>\n

\n\tThe brand is selling Enough bracelets at Wearenough.org beginning on Tuesday. Sold as a two-pack at $58 in the color green, the official mental health awareness color, the intent is to encourage gifting to a friend as a reminder that the healing journey doesn\u2019t happen alone. The bracelet is handmade in India, where Mycoskie spent time during his own healing process.<\/p>\n

\n\tEnough is giving 100 percent of the profits from all sales to nonprofit groups that include National Alliance on Mental Health, Project Healthy Minds, and Active Minds.<\/p>\n

\n\tMycoskie founded Toms in 2006, and sold 50 percent of his firm to Bain Capital in 2014. He left the company in 2019 after it was taken over by creditors. <\/p>\n

\n\tToms, a pioneer in the purpose-driven brand arena, developed a slip-on version of the Alpargata, a popular Argentinian shoe style. The original vision was to provide a new pair of free shoes to children in developing nations for every pair sold in the North American market.<\/p>\n

\n\tIn an interview with Footwear News in 2016, Mycoskie discussed the Toms formula. \u201cIt was this cool idea: We could help these kids we\u2019d met on a trip to Argentina and it would be fun. We were focused on that aspect of it. We weren\u2019t thinking it could make money. Then it became the biggest business<\/a> I could ever start and will ever start,\u201d he said.<\/p>\n

\n\tAs for the Tom\u2019s other social initiatives under Mycoskie\u2019s leadership, the company in November 2018 took a stand on gun<\/a> control coupled with financial backing and a social media push behind gun violence.<\/p>\n","protected":false},"excerpt":{"rendered":"Toms founder Blake Mycoskie is back with a new venture, one that is personal and inspired by his…\n","protected":false},"author":2,"featured_media":357893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[137530,84,102,1906,6623,83755,56,54,55,7268],"class_list":{"0":"post-357892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-blake-mycoskie","9":"tag-business","10":"tag-health","11":"tag-mental-health","12":"tag-mentalhealth","13":"tag-toms","14":"tag-uk","15":"tag-united-kingdom","16":"tag-unitedkingdom","17":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/357892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=357892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/357892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/357893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=357892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=357892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=357892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}