{"id":358550,"date":"2026-01-08T07:38:12","date_gmt":"2026-01-08T07:38:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/358550\/"},"modified":"2026-01-08T07:38:12","modified_gmt":"2026-01-08T07:38:12","slug":"inside-the-deal-that-took-derek-gee-west-to-lidl-trek-%f0%9f%87%a8%f0%9f%87%a6","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/358550\/","title":{"rendered":"Inside the deal that took Derek Gee-West to Lidl-Trek \ud83c\udde8\ud83c\udde6"},"content":{"rendered":"<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!Otex!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa837e648-2a66-4a2a-9897-c5bf29737dd5_1600x746.jpeg\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img can-restack\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/a837e648-2a66-4a2a-9897-c5bf29737dd5_1600.jpeg\" width=\"1456\" height=\"679\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/a837e648-2a66-4a2a-9897-c5bf29737dd5_1600x746.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:679,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:53974,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/dnlbenson.substack.com\/i\/183772922?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa837e648-2a66-4a2a-9897-c5bf29737dd5_1600x746.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   fetchpriority=\"high\" class=\"sizing-normal\"\/><\/a>Derek Gee-West in his new Lidl-Trek kit. Photo courtesy of the team.<\/p>\n<p>Hi Subscribers,<\/p>\n<p>For a limited time only, annual subscriptions have \u2b50 <a href=\"https:\/\/dnlbenson.substack.com\/subscribe?coupon=ceed9f0f&amp;utm_content=182859163\" rel=\"nofollow noopener\" target=\"_blank\">dropped 20% to just \u00a352 for a year<\/a>.\u2b50<\/p>\n<p>The annual subscription will give you complete access to every story I write in 2026, all my breaking news and transfer analysis, as well as the full archive of content I\u2019ve written since our launch (751 stories and counting).<\/p>\n<p>You\u2019ll receive year-round coverage and be taken behind the scenes daily with insight you won\u2019t find anywhere else.<\/p>\n<p>Follow me on: <a href=\"https:\/\/x.com\/dnlbenson\" rel=\"nofollow\">Twitter<\/a> \ud83d\udfe2 \u2014 <a href=\"https:\/\/www.instagram.com\/danielbensoncyclingstack\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a> \ud83d\udd34 \u2014 <a href=\"https:\/\/bsky.app\/profile\/dnlbenson.bsky.social\" rel=\"nofollow noopener\" target=\"_blank\">Bluesky<\/a> \ud83d\udd35<\/p>\n<p><a href=\"https:\/\/dnlbenson.substack.com\/subscribe?coupon=ceed9f0f&amp;utm_content=182859163\" rel=\"nofollow noopener\" target=\"_blank\">Click the link<\/a> to receive a 20% discount on an annual Substack subscription. The offer ends soon!<\/p>\n<p>Daniel \ud83e\udef6<\/p>\n<p>It\u2019s mid-December, we\u2019re in Denia, Spain and Lidl-Trek general manager Luca Guercilena has just arrived for the team&#8217;s media day. He\u2019s running late, unfortunately, and proceedings are just about winding up as the last batch of riders filters through for their media interviews, and the team press officers clear up any last-minute requests from the assembled journalists.<\/p>\n<p>I\u2019m sitting with one of the Lild-Trek ensemble, casually talking about the roster for next year, when I ask if there\u2019s another spot to be filled. At 29 on the team, there\u2019s still a potential opening, and the fuzzy, unclear answer I get makes me think that something could be on the horizon. It\u2019s at moments like those that you start to ponder the possible deals and moves that could be taking place at the last minute. Who is free? What do the team need? Where is Derek Gee-West going? The sort of thing that keeps me up at night.<\/p>\n<p>My conversation wraps up just as Guercilena is walking by, and having known him for several years, it\u2019s not unusual for me to approach him and wish him well. We talk for a couple of minutes before his next engagement with one of the key sponsors in attendance, but just as he begins to leave, I ask my \u201cGee\u201d question.<\/p>\n<p>Later that evening, Guercilena calls the entire team together in the hotel to address the riders. He welcomes the new arrivals on the men\u2019s and women\u2019s sides, greets those returning for another season and then caps his introduction with news that the team would indeed be welcoming one more rider to the team in the next 24 to 48 hours. It doesn\u2019t take a genius to know who he is talking about, and suddenly 29 becomes 30.<\/p>\n<p>Over dinner, my phone starts to buzz. It\u2019s a reliable source I trust that always delivers accurate information. <\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Derek Gee-West in his new Lidl-Trek kit. Photo courtesy of the team. Hi Subscribers, For a limited time&hellip;\n","protected":false},"author":2,"featured_media":358551,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-358550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/358550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=358550"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/358550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/358551"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=358550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=358550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=358550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}