{"id":359907,"date":"2026-01-09T00:16:15","date_gmt":"2026-01-09T00:16:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/359907\/"},"modified":"2026-01-09T00:16:15","modified_gmt":"2026-01-09T00:16:15","slug":"when-blueco-plan-to-make-a-profit-on-chelsea-takeover-liam-rosenior-factor-speaks-volumes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/359907\/","title":{"rendered":"When BlueCo plan to make a profit on Chelsea takeover, Liam Rosenior factor speaks volumes"},"content":{"rendered":"\n<p>BlueCo\u2019s ownership of Chelsea is still in its infancy. Having pledged \u00a34.25bn as part of their takeover in 2022, the group are not expecting a return on their investment any time soon.<\/p>\n<p>The <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/blueco\/\" rel=\"nofollow noopener\" target=\"_blank\">BlueCo<\/a> consortium is made up of some of the biggest names in private equity, an industry where investors usually expect a return in about seven years, on average. <\/p>\n<p>But at <a href=\"https:\/\/www.thechelseachronicle.com\/club\/\" rel=\"nofollow noopener\" target=\"_blank\">Chelsea<\/a>, Behdad Eghbali\u2019s <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/clearlake\/\" rel=\"nofollow noopener\" target=\"_blank\">Clearlake<\/a> Capital, <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/todd-boehly\/\" rel=\"nofollow noopener\" target=\"_blank\">Todd Boehly<\/a>, Mark Walter, Hansjorg Wyss and most other members of the patchwork <a href=\"https:\/\/www.thechelseachronicle.com\/club\/owners\/\" rel=\"nofollow noopener\" target=\"_blank\">ownership<\/a> group recognise that timeline is simply not realistic.<\/p>\n<p>Three-and-a-half years into their time at <a href=\"https:\/\/www.thechelseachronicle.com\/club\/stadium\/\" rel=\"nofollow noopener\" target=\"_blank\">Stamford Bridge<\/a>, BlueCo have appointed their <a href=\"https:\/\/www.thechelseachronicle.com\/news\/chelseas-first-game-after-liam-rosenior-hiring-is-worryingly-similar-to-graham-potter-low-point\/\" rel=\"nofollow noopener\" target=\"_blank\">fifth permanent manager in Liam Rosenior<\/a>, who joins from Strasbourg, Chelsea\u2019s subordinate sister club.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/GettyImages-2254497284-1024x683.jpg\" alt=\"Fulham v Chelsea - Premier League\" \/>Photo by Vince Mignott\/MB Media\/Getty Images<\/p>\n<p>The revolving door policy with managers is nothing new. 15 different men sat in the big chair during the Roman Abramovich era. But besides that, the club\u2019s strategy under BlueCo is virtually unrecognisable.<\/p>\n<p>Everything, from the dual sporting director model to the treatment of player sales as a fourth revenue stream alongside media, commercial and matchday income, is different now.<\/p>\n<p>          The multi-club model is HUGELY controversial <\/p>\n<p class=\"grv-talking-point__subtitle\">If you were a Strasbourg fan, how would you feel being Chelsea&#8217;s feeder club?<\/p>\n<p>     <img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/GettyImages-2028785598-1024x683.jpg\" alt=\"FBL-FRA-LIGUE1-STRASBOURG-BREST\" class=\"wp-image-340101\" \/>Photo by SEBASTIEN BOZON\/AFP via Getty Images     <\/p>\n<p> \ud83d\udc47 Join the debate; share your insight. Use the comment button on the bottom left to have your say <\/p>\n<p>The multi-club approach is one of the more controversial aspects of the owners\u2019 private equity approach to running a football club. <\/p>\n<p>Strasbourg fans were up in arms about being treated as a feeder club even before the Rosenior switch, which has now cleared the formality of being <a href=\"https:\/\/www.thechelseachronicle.com\/news\/uefa-and-premier-league-to-scrutinise-chelseas-deal-to-replace-enzo-maresca-with-liam-rosenior\/\" rel=\"nofollow noopener\" target=\"_blank\">scrutinised under the Premier League\u2019s Associated Party Transaction (APT) Rules<\/a>.<\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/GettyImages-2239320084-1-1024x683.jpg\" alt=\"Chelsea v Liverpool - Premier League\" class=\"wp-image-343960\" \/>Photo by Robin Jones\/Getty Images<\/p>\n<p>Former Bournemouth and Wolves boss Gary O\u2019Neil is now BlueCo\u2019s new man in Alsace, where the supporters protesting Eghbali and his colleagues\u2019 ownership are unlikely to have much joy any time soon.<\/p>\n<p>\u201cStrasbourg are seen as a tributary to Chelsea and it is very much a feeder club,\u201d Kieran Maguire, football finance lecturer at the University of Liverpool and host of the Price of Football podcast tells The Chelsea Chronicle. <\/p>\n<p>\u201cYou only have to look at some of the more baffling transactions, such as Julio Enciso going from Brighton to Strasbourg with a view to going to Chelsea eventually. Strasbourg is being used as a holding area to see if footballers who have potential can develop. <\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/Updated-Chelsea-ownership-structure.png\" alt=\"Diagram illustrating the ownership of Chelsea, split between factions led by Todd Boehly and Behdad Eghbali's Clearlake Capital\" class=\"wp-image-307069\" \/>Chelsea ownership diagram<\/p>\n<p>Credit: Adam Williams\/GRV Media\/The Chelsea Chronicle<\/p>\n<p>\u201cChelsea get all of the upside in acquiring personnel, including Liam Rosenior, who I think very highly of.<\/p>\n<p>\u201cThere is the Brexit element as well. It allows the multi-club organisation to acquire and park talent within the EU framework with a view to moving the talent across to the parent club once the player turns 18. Chelsea have certainly got a young squad. The players that they are sending to Strasbourg typically have fit that bill. <\/p>\n<p>What is BlueCo\u2019s long-term plan at Stamford Bridge?<\/p>\n<p>And how do Strasbourg fit into BlueCo\u2019s long-term masterplan? And what exactly is the business case for private equity\u2019s involvement in football?<\/p>\n<p>\u201cI don\u2019t think they actually have a masterplan \u2013 but they think they do. Trying to work out the ultimate objective is very difficult. <\/p>\n<p>\u201cClearlake have a hedge fund mentality. They aren\u2019t interested in football. Their focus is on making a return. They are only going to make a profit when they exit. <\/p>\n<p>          Chelsea\u2019s stance on January transfers under Liam Rosenior is clear \ud83d\udde3\ufe0f <\/p>\n<p class=\"grv-talking-point__subtitle\">What signings do you want to see?<\/p>\n<p>     <img decoding=\"async\" width=\"819\" height=\"1024\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/TCC-3-1-819x1024.png\" alt=\"Chelsea's January transfer window stance\" class=\"wp-image-343921\" \/>Photo by Mike Hewitt\/Getty Images     <\/p>\n<p> \ud83d\udc47 Join the debate; share your insight. Use the comment button on the bottom left to have your say <\/p>\n<p>\u201cThey could, however, make a profit in the transfer market in the meantime by buying young, getting a few years of experience and then selling high. Although, if you look at the prices they have paid, they do pay top dollar. Is there enough upside? The jury is out. <\/p>\n<p>\u201cChelsea were good at sale pres-Clearlake and they have got good prices for some of the players they had on the books.\u201d<\/p>\n<p>  Join Our Newsletter <\/p>\n<p>Receive a digest of our best Chelsea content each week direct to your mailbox<\/p>\n","protected":false},"excerpt":{"rendered":"BlueCo\u2019s ownership of Chelsea is still in its infancy. Having pledged \u00a34.25bn as part of their takeover in&hellip;\n","protected":false},"author":2,"featured_media":359908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,12042,101,56,54,55],"class_list":["post-359907","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-football","tag-football-finance","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/359907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=359907"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/359907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/359908"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=359907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=359907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=359907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}