{"id":362066,"date":"2026-01-10T03:22:07","date_gmt":"2026-01-10T03:22:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/362066\/"},"modified":"2026-01-10T03:22:07","modified_gmt":"2026-01-10T03:22:07","slug":"golden-globes-bring-gambling-to-awards-in-polymarket-parnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/362066\/","title":{"rendered":"Golden Globes bring gambling to awards in Polymarket parnership"},"content":{"rendered":"<p>It\u2019s as if millions of voices sighed in exhaustion and were suddenly silenced. <a href=\"https:\/\/deadline.com\/2026\/01\/golden-globes-polymarket-predictions-partnership-1236677875\/\" rel=\"nofollow noopener\" target=\"_blank\">Earlier today, Deadline<\/a>, a Penske Media Corp. publication, announced that The Golden Globes, a Penske Media Corp. Awards Show, had entered into a partnership with Polymarket, an online prediction market that allows people <a href=\"https:\/\/slate.com\/technology\/2026\/01\/maduro-prediction-market-polymarket-kalshi-app.html\" rel=\"nofollow noopener\" target=\"_blank\">to bet on Maduro\u2019s kidnapping<\/a> and <a href=\"https:\/\/polymarket.com\/event\/what-will-karoline-leavitt-say-during-next-white-house-press-briefing-feb-5-25\" rel=\"nofollow noopener\" target=\"_blank\">Karoline Leavitt\u2019s press conferences<\/a>. The goal is to enable viewers to bet on the awards show, which could be a real boon to the organization trying <a href=\"https:\/\/www.avclub.com\/hollywood-just-can-t-quit-the-golden-globes-1851138338\" rel=\"nofollow noopener\" target=\"_blank\">to shake off decades of bad press over unsavory actions<\/a>. According to the press release published by Deadline, the \u201caim of the Golden Globes partnership is to use the betting odds that are established by predictions on Polymarket to connect with fans and add data about audience sentiment to the annual award show. As part of the pact, Polymarket will provide integrated branding and real-time market insights designed to enhance audience engagement at the official 2026 Golden Globes viewing party.\u201d It\u2019s about time. <a href=\"https:\/\/www.espn.com\/espn\/betting\/story\/_\/id\/44054307\/academy-awards-oscars-betting-best-picture-odds-anora-conclave-brutalist\" rel=\"nofollow noopener\" target=\"_blank\">DraftKings has been accepting bets on the Oscars since 2019<\/a>, and we can\u2019t wait to see what online betting brings to the famously incorruptible Golden Globes organization. Advertisements for Polymarket\u2019s betting markets on Paul Thomas Anderson\u2019s Oscar chances are already appearing in articles on fellow Penske media site Variety. Now that\u2019s what we call vertical integration.<\/p>\n<p>It is very cool to bring the <a href=\"https:\/\/www.nbcnews.com\/health\/health-news\/online-searches-gambling-addiction-surge-legalized-sports-betting-expa-rcna192462\" rel=\"nofollow noopener\" target=\"_blank\">next great social epidemic<\/a> into the horse race of awards season. The Globes joins other luminaries of the entertainment world, such as <a href=\"https:\/\/www.avclub.com\/moviepass-online-gambling-mogul\" rel=\"nofollow noopener\" target=\"_blank\">MoviePass<\/a> and <a href=\"https:\/\/www.avclub.com\/drake-class-action-suit-bot-farm-streams\" rel=\"nofollow noopener\" target=\"_blank\">Drake<\/a>, to help the surge of gambling addiction currently seeking to overtake opioid addiction as the next completely preventable American crisis. For too long, awards watchers had to do all their betting on the black market or pick their winners at parties \u201cfor fun.\u201d Thankfully, Penske\u2019s partnership with Polymarket \u201cunlocks a groundbreaking new frontier\u201d in audience engagement, Penske President Craig Perreault says. Audiences have a chance to waste their time and lose money watching the Golden Globes.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s as if millions of voices sighed in exhaustion and were suddenly silenced. Earlier today, Deadline, a Penske&hellip;\n","protected":false},"author":2,"featured_media":362067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":{"0":"post-362066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/362066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=362066"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/362066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/362067"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=362066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=362066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=362066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}