{"id":362889,"date":"2026-01-10T14:34:08","date_gmt":"2026-01-10T14:34:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/362889\/"},"modified":"2026-01-10T14:34:08","modified_gmt":"2026-01-10T14:34:08","slug":"jobs-risk-at-scottish-cycling-brand-endura-as-firm-moves-to-england","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/362889\/","title":{"rendered":"Jobs risk at Scottish cycling brand Endura as firm moves to England"},"content":{"rendered":"

\n According to a number of posts shared on LinkedIn, the cycling apparel brand plans considerably reduce its workforce as it gears up to leave Scotland entirely.\n<\/p>\n

\n Established in 1993 and known for its cycling kit and helmets, Endura was bought over by the Pentland Group, the majority shareholder of JD Sports and owner of brands such as Speedo, Mitre, Berghaus, and Canterbury, in 2018.\n<\/p>\n

\n \u201cBig changes ahead for Endura next year with a total relocation of the brand, so it is with sadness that I\u2019ve a confirmed leaving date [at] the beginning of April,\u201d Endura\u2019s design lead Pete Newton posted on the social media platform.\n<\/p>\n

\n \u201cThe options available just weren\u2019t workable so I\u2019m bowing out \u2013 a tough decision but the right one for me,\u201d Newton, who has worked for Endura for the past seven years, continued.\n<\/p>\n

\n Meanwhile, Peter Dunn, a product manager at Endura for five years, posted: \u201cLike many others, my time at Endura is coming to an end, as my role is at risk of redundancy\u201d.\n<\/p>\n

\n Endura have a factory in Livingston (Image: Julie Howden)\n<\/p>\n

\n Katrin McDonald, who has spent the past 15 years in Endura\u2019s communications department, said that she is facing redundancy and will be departing the company in April.\n<\/p>\n

\n The news that Endura will be leaving its longstanding base in Scotland entirely \u2013 was also confirmed by the brand\u2019s social media head Martin Steele, another staff member with 15 years of experience at the company.\n<\/p>\n

\n \u201cWith Endura leaving Scotland, it\u2019s time for me to leave Endura and take the next step in my career. I\u2019ll be with the team for the next few months, so I\u2019m officially looking for new opportunities from April onwards,\u201d Steele posted on LinkedIn.\n<\/p>\n

\n Read More:\n<\/p>\n

\n Following these posts, Endura\u2019s parent company Pentland Brands issued a statement to road.cc<\/a> on Thursday afternoon confirming that a consultation process is currently taking place concerning redundancies, and that any remaining employees will work at the company\u2019s new hub in Farringdon, north London.\n<\/p>\n

\n Endura make cycling apparel (Image: NQ)\n<\/p>\n

\n According to Pentland, both Endura and outdoor clothing and equipment retailer Berghaus are set to move to a \u201cmore streamlined product process, designed to deliver innovative products to market faster and more efficiently\u201d.\n<\/p>\n

\n \u201cMarketing capability will also be expanded in key international markets, building on the recent growth in both brands,\u201d Pentland added, claiming that the upcoming changes to the brand\u2019s marketing, product, and finance departments will \u201cstrengthen\u201d their \u201cbrand capabilities\u201d and support continued international growth.\n<\/p>\n

\n \u201cAs part of this evolution, Pentland Brands has begun consultation with a number of employees across its UK offices, with some roles proposed to relocate to its new London Hub in Farringdon,\u201d the parent company continued.\n<\/p>\n

\n \u201cThe Hub brings creative, brand, digital, and commercial expertise closer together, enabling greater collaboration and agility in brand building.\u201d\n<\/p>\n

\n The firm funded a BMX x MTB at Glassie Bike Park, Aberfeldy (Image: NQ)\n<\/p>\n

\n Chirag Patel, CEO of Pentland Brands, said in a statement: \u201cWe know these proposals will be difficult for some of our colleagues, and we\u2019re committed to supporting everyone through this period. At the same time, these changes are about investing in the long-term success of our brands.\n<\/p>\n

\n \u201cBuilding the right capabilities, in the right places, to strengthen our competitiveness and continue our growth internationally. Both Berghaus and Endura are performing well, with Berghaus expanding globally and Endura returning to growth after a challenging period for the cycling category.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"According to a number of posts shared on LinkedIn, the cycling apparel brand plans considerably reduce its workforce…\n","protected":false},"author":2,"featured_media":362890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-362889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/362889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=362889"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/362889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/362890"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=362889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=362889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=362889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}