{"id":365859,"date":"2026-01-12T09:01:25","date_gmt":"2026-01-12T09:01:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/365859\/"},"modified":"2026-01-12T09:01:25","modified_gmt":"2026-01-12T09:01:25","slug":"wayne-deakin-on-why-we-shouldnt-fear-change","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/365859\/","title":{"rendered":"Wayne Deakin on why we shouldn\u2019t fear change"},"content":{"rendered":"

Fresh from launching his own studio after leaving Wolff Olins, Deakin \u2013 who is our jury president for design in this year\u2019s CR Annual Awards \u2013 explains why both brands and designers alike need to embrace change, and prepare for it<\/p>\n

\u201cIn this age of complexity and uncertainty, simplicity is the key. And just being incredibly brave by being simple.\u201d I\u2019m talking to designer Wayne Deakin about navigating change, a subject that formed the basis of a talk he gave in autumn last year, which went on to prove pivotal in a period of flux in his own working life.<\/p>\n

Deakin had recently left Wolff Olins, where he had been global ECD and principal for the past four years, and was exploring life as a freelancer. This had proved a slightly bumpy journey at first, with his experience being a surprising obstacle. \u201cI would talk to people and they\u2019d go, oh no, we can\u2019t get you in because you\u2019re too senior, or you\u2019re going to be too expensive, or our team will be intimidated by you. And I was like, \u2018oh my God, really? I am the least intimidating person in the world, I look like a teddy bear.\u2019<\/p>\n

\u201cAnd then what happened is I ended up luckily being invited to do some talks. I did one talk and at the end of it four clients from pretty major brands came out of the woodwork and said, \u2018can you come and work with us?\u2019 So I\u2019ve accidentally started a business.\u201d<\/p>\n

\"Lloyds,Top: Ubisoft Anno by Wolff Olins; Above: Lloyds by Wolff Olins<\/p>\n

\t\t\t\t \tSign in <\/p>\n","protected":false},"excerpt":{"rendered":"Fresh from launching his own studio after leaving Wolff Olins, Deakin \u2013 who is our jury president for…\n","protected":false},"author":2,"featured_media":365860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":{"0":"post-365859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/365859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=365859"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/365859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/365860"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=365859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=365859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=365859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}