{"id":368114,"date":"2026-01-13T22:02:06","date_gmt":"2026-01-13T22:02:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/368114\/"},"modified":"2026-01-13T22:02:06","modified_gmt":"2026-01-13T22:02:06","slug":"shift-up-ceo-claims-ai-is-essential-for-smaller-nations-competing-with-the-manpower-of-china-and-the-us","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/368114\/","title":{"rendered":"Shift Up CEO claims AI is essential for smaller nations competing with the manpower of China and the US"},"content":{"rendered":"<p>The CEO of Shift Up, the studio behind Stellar Blade and Goddess of Victory: Nikke, believes countries like South Korea have no choice but to adopt AI technology if they wish to remain competitive with larger nations such as China and the US.<\/p>\n<p>Addressing delegates at South Korea&#8217;s 2026 Economic Growth Strategy event, Hyung-tae Kim said that while a studio like Shift Up doesn&#8217;t have the staff to rival that of Chinese competitors, AI can help maximize headcount as well as safeguard jobs, as developers could become more valuable if they&#8217;re trained in AI tech.<\/p>\n<p>&#8220;We devote around 150 people to a single game, but China puts in between 1,000 to 2,000,&#8221; Kim said, as reported by <a href=\"https:\/\/www.gamemeca.com\/view.php?gid=1770030\" rel=\"nofollow noopener\" target=\"_blank\">GameMeca<\/a>, and picked up by <a href=\"https:\/\/automaton-media.com\/en\/news\/stellar-blade-director-says-using-ai-will-be-essential-for-competing-with-overwhelming-manpower-of-china-and-us-developers\/\" rel=\"nofollow noopener\" target=\"_blank\">Automaton<\/a> (via machine translation).<\/p>\n<p>While a hugely divisive topic, Kim believes that because countries like South Korea &#8220;lack the capacity to compete, both in terms of quality and volume of content,&#8221; making the most of generative AI could see one trained developer &#8220;perform the work of 100 people.&#8221;<\/p>\n<p>In related news, Belgian games developer <a href=\"https:\/\/www.gamesindustry.biz\/larian-will-not-use-generative-ai-for-divinity-concept-art\" rel=\"nofollow noopener\" target=\"_blank\">Larian Studios recently confirmed that there will be no generative AI<\/a> used for concept art during the creation of the upcoming RPG Divinity. The assurances came after CEO and co-founder Swen Vincke <a href=\"https:\/\/www.gamesindustry.biz\/baldurs-gate-3-has-sold-over-20-million-copies-to-date\" rel=\"nofollow noopener\" target=\"_blank\">sparked a backlash<\/a> when he said the company had tried to incorporate AI into the creation of Divinity.<\/p>\n<p>The studio CEO later clarified that <a href=\"https:\/\/www.gamesindustry.biz\/larian-ceo-clarifies-studio-is-not-replacing-concept-artists-with-ai\" rel=\"nofollow noopener\" target=\"_blank\">it was not replacing concept artists with AI,<\/a> adding that the company had used the technology &#8220;to explore things&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"The CEO of Shift Up, the studio behind Stellar Blade and Goddess of Victory: Nikke, believes countries like&hellip;\n","protected":false},"author":2,"featured_media":318276,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-368114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/368114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=368114"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/368114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/318276"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=368114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=368114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=368114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}