{"id":368769,"date":"2026-01-14T05:32:14","date_gmt":"2026-01-14T05:32:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/368769\/"},"modified":"2026-01-14T05:32:14","modified_gmt":"2026-01-14T05:32:14","slug":"i-dont-see-ai-taking-over-split-fiction-director-josef-fares-on-the-rise-of-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/368769\/","title":{"rendered":"“I Don’t See AI Taking Over” – Split Fiction Director Josef Fares On The Rise Of AI"},"content":{"rendered":"

\"Split<\/a> Image: EA<\/p>\n

AI is absolutely bloomin’ everywhere these days; doubly so if you kept an eye on CES 2026 earlier this month. There’s no getting away from it, and folks are particularly keen to see what game developers think of the whole thing.<\/p>\n

Josef Fares, founder of Hazelight Studios and director of both Split Fiction<\/a> and It Takes Two<\/a>, recently caught up with Chrisopher Dring at The Game Business<\/a>. The subject of AI naturally cropped up, and while Fares is keen to highlight the technology’s advantages in game development, he doesn’t see it taking over completely anytime soon, and firmly believes that having someone with a “vision or idea” for a game is vital.<\/p>\n

\u201cWe have been working with AI for a long time in game development. The problem is the generative AI. If [an AI tool] is helpful to get your vision out there, I don\u2019t see why we shouldn\u2019t look into it. But\u2026 it\u2019s the generative AI that people are a bit like\u2026<\/p>\n

\u201cIt\u2019s really hard to answer. If you look at Midjourney, for instance, when it came out it was so impressive. And five years later\u2026 the bar hasn\u2019t gone up much. Maybe this is the limit of it.<\/p>\n

\u201cYou get someone generating a game concept and saying, \u2018oh look what might happen in five years?\u2019 But who knows? In five years, maybe it\u2019s going to be like Midjourney\u2026 not much better.<\/p>\n

\u201cAt the end of the day, you still need someone that has a vision or idea of what game it is. I don\u2019t see AI taking over. I don\u2019t. But it\u2019s really hard to answer. Who knows what happens in the future?\u201d<\/p>\n

Of course, we think it’s worth pointing out that developers do, in fact, have a choice in the matter. Mentioning the idea of AI “taking over” makes it sounds like an inevitability, but we’re not quite sure that’s entirely accurate. Here’s hoping Hazelight doesn’t let itself get too dragged into the weeds, anyway.<\/p>\n

A recent image for Nintendo’s own ‘My Mario’ collection was scrutinised for potentially using AI, however the company had since come out and clarified that it did not use the technology in producing the images.<\/p>\n

Are we doomed to accept that AI might inevitably become a key part of game development in the future? Or are you hopeful that devs take a stand and refuse to use it extensively? This topic isn’t going away, so let us know your thoughts with a comment.<\/p>\n

[source thegamebusiness.com<\/a>]<\/p>\n

\tRelated Games<\/p>\n

\tSee Also<\/p>\n

\"Ollie<\/p>\n

Nintendo Life\u2019s resident horror fanatic, when he\u2019s not knee-deep in Resident Evil and Silent Hill lore, Ollie likes to dive into a good horror book while nursing a lovely cup of tea. He also enjoys long walks and listens to everything from TOOL to Chuck Berry.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: EA AI is absolutely bloomin’ everywhere these days; doubly so if you kept an eye on CES…\n","protected":false},"author":2,"featured_media":368770,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,376,86,56,54,55],"class_list":{"0":"post-368769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-nintendo-switch-2","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/368769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=368769"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/368769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/368770"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=368769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=368769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=368769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}