{"id":371209,"date":"2026-01-15T11:11:15","date_gmt":"2026-01-15T11:11:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/371209\/"},"modified":"2026-01-15T11:11:15","modified_gmt":"2026-01-15T11:11:15","slug":"retyre-lands-e7m-investment-and-partners-with-vittoria-on-low-carbon-fully-recyclable-bike-tyres","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/371209\/","title":{"rendered":"reTyre lands \u20ac7m investment and partners with Vittoria on low-carbon, fully recyclable bike tyres"},"content":{"rendered":"

Norway\u2019s reTyre has secured \u20ac7 million (\u00a36.07 million) in new investment as it looks to scale up production of its low-carbon, fully recyclable bicycle tyres, and it has agreed a partnership with Italian brand Vittoria to bring new models to market. Investors claim this is: “A significant step toward reshaping the global bicycle tyre industry.”<\/p>\n

Why? reTyre is pioneering a new type of tyre production using patented injection moulding tech, while most traditional pneumatic bike tyres are made using a process involving compression moulding and vulcanisation.<\/p>\n

> Check out more traditional tyre production from when we visited Continental<\/a>\u00a0<\/p>\n

reTyre says, \u201cThe process reduces CO2 emissions by 80%, allows for 100% recyclability, is dust-free and fully automated. This breakthrough enables decentralised, clean tyre production close to OEM [original equipment manufacturer] assembly lines\u2014 dramatically cutting transport emissions and costs.\u201d<\/p>\n

\"20262026 reTyre logo (credit: reTyre)<\/p>\n

reTyre\u00a0talks about “a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing”.\u00a0<\/p>\n

In the past, reTyre has said that it is \u201crevolutionising the tyre manufacturing industry by moving away from traditional, large-scale, centralised production in low-cost countries\u201d.<\/p>\n

It says, \u201cBy scaling down massive tyre manufacturing plants to compact, energy-efficient, and fully automated machines, reTyre is not only optimising production but also minimising environmental impact. Our commitment to sustainability is further demonstrated by our use of bio-based and reusable materials.\u201d<\/p>\n

The \u20ac7 million investment has come from various sources (led by Hatch Blue\u2019s Blue Revolution Fund<\/a>), including Fundracer<\/a>,\u00a0an investment fund founded by cycling industry experts like Ren\u00e9 Wiertz (former owner of 3T) and G\u00e9rard Vroomen (co-founder of Cerv\u00e9lo).<\/p>\n

The plan is for the funding to enable reTyre to scale up production, deliver orders, and reach profitability. reTyre says it will install its first \u201cfully automated production cell\u201d in Norway, followed by a second facility in Asia this year.<\/p>\n

\"20262026 Vittoria Labs (credit: Vittoria)<\/p>\n

reTyre already supplies bike tyres<\/a>\u00a0and is preparing to enter what it calls the \u201cperformance utility tyre market\u201d in partnership with Italy\u2019s Vittoria. The two companies have signed an agreement to co-develop and bring to market a new generation of tyres based on reTyre\u2019s injection-moulding technology.<\/p>\n

Stijn Vriends, chairman and CEO of Vittoria, said, \u201cWe\u2019ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre\u2019s technology delivers both. We\u2019re excited to collaborate and bring this next generation of sustainable performance tyres to market.\u201d<\/p>\n

Performance tyres?<\/p>\n

Ren\u00e9 Wiertz, partner at\u00a0Fundracer, clarifies, \u201cWhat we mean by that is tyres designed for high-use, real-world applications where performance, durability and reliability genuinely matter.\u201d\u00a0<\/p>\n

\u201cIn practice, this sits at the intersection of: urban and commuter bikes; e-bikes and heavier city platforms; fleet, subscription and premium utility use cases. This is not (yet, at least) for race tyres.\u201d<\/p>\n

reTyre and Vittoria say they\u2019ll decide at a later date if the project can be extended to other disciplines. The agreement is in place and work is set to begin, but there are no details regarding a timeline yet.<\/p>\n","protected":false},"excerpt":{"rendered":"Norway\u2019s reTyre has secured \u20ac7 million (\u00a36.07 million) in new investment as it looks to scale up production…\n","protected":false},"author":2,"featured_media":371210,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-371209","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/371209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=371209"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/371209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/371210"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=371209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=371209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=371209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}