{"id":37293,"date":"2025-08-01T03:57:13","date_gmt":"2025-08-01T03:57:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/37293\/"},"modified":"2025-08-01T03:57:13","modified_gmt":"2025-08-01T03:57:13","slug":"meta-platforms-profits-surge-helps-drive-zuckerbergs-ai-ambitions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/37293\/","title":{"rendered":"Meta Platforms profits surge helps drive Zuckerberg\u2019s AI ambitions"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Before Meta&#8217;s earnings announcement on Wednesday, Zuckerberg posted a video on Instagram describing his plans for developing what he called &#8220;AI Superintelligence&#8221; that surpasses &#8220;human intelligence to solve complex problems&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He also said Meta will create &#8220;personal superintelligence&#8221; that uses advanced AI for everyday tasks such as helping users remember things like wedding anniversaries and then making reservations or ordering a gift.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Mike Proulx from research and advisory firm Forrester said Meta is helping &#8220;future-proof itself as a growth company&#8221; in the event that its current offerings falter.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meta has been seeking to catch up with rival artificial intelligence developers like OpenAI and Google after the release of Llama 4 family of large language models (LLMs) left some users and investors disappointed.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It has offered $100m pay packages to top AI talent to lure them away from competitors.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meta has also spent more than $14bn on a stake in artificial intelligence firm ScaleAI and brought in its chief executive Alexandr Wang to help spearhead its efforts.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Zuckerberg\u2019s strategy has been to use the strength of Meta&#8217;s core businesses to help fund its AI projects.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He said 3.4 billion people around the world use at least one Meta app every day.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meta has also deployed AI to improve its advertising business.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But the the cost of developing superintelligence have raised concerns among some analysts.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;AI-driven investments into Meta&#8217;s advertising business continue to pay off, bolstering its revenue as the company pours billions of dollars into AI ambitions like superintelligence,\u201d said Minda Smiley from market research firm Emarketer.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">\u201cBut Meta&#8217;s exorbitant spending on its AI visions will continue to draw questions and scrutiny from investors who are eager to see returns,\u201c she added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meta&#8217;s shares jumped by more than 10% in extended trading in New York after its earnings announcement.<\/p>\n","protected":false},"excerpt":{"rendered":"Before Meta&#8217;s earnings announcement on Wednesday, Zuckerberg posted a video on Instagram describing his plans for developing what&hellip;\n","protected":false},"author":2,"featured_media":37294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-37293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/37293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=37293"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/37293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/37294"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=37293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=37293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=37293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}