If supporters would like to honour Diogo Jota by having ‘Diogo J. 20′ printed on the back of their shirts in official club stores or via our official online store, as well as adidas’ in-store locations or online store (where regionally offered), all profits will go to LFC Foundation, the club’s official charity. The Foundation has committed to creating a grassroots football programme in Diogo’s name.<\/p>\n
Ben Latty, chief commercial officer at LFC, said: “This is more than just the launch of a new kit \u2013 it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”<\/p>\n
Sam Handy, GM at adidas football, said: “The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of. <\/p>\n
“The home jersey is a true representation of the Liverpool DNA \u2013 classy and understated \u2013 while the away jersey pays homage to the club’s rich history. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we’re extremely excited for what’s to come.”<\/p>\n
The men’s team will debut the new home kit for the pre-season double-header at Anfield against Athletic Club on Monday and the new away kit in the FA Community Shield with Crystal Palace on August 10.<\/p>\n
Liverpool FC Women will wear the away kit for the first time in their pre-season trip to Aston Villa on August 9 and the home strip the following weekend when Durham visit the AXA Melwood Training Centre.<\/p>\n","protected":false},"excerpt":{"rendered":"If supporters would like to honour Diogo Jota by having ‘Diogo J. 20′ printed on the back of…\n","protected":false},"author":2,"featured_media":37748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[607,608,59,596,603,598,609,611,610,134,602,601,597,606,599,604,101,600,56,54,55,605],"class_list":["post-37747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-alisson","tag-firmino","tag-gb","tag-homepage","tag-klopp","tag-lfc","tag-lfc-news","tag-lfctv","tag-lfctv-go","tag-liverpool-fc","tag-liverpool-fc-match","tag-liverpool-fc-news","tag-liverpool-football-club","tag-mane","tag-reds","tag-salah","tag-sports","tag-the-reds","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-van-dijk"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/37747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=37747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/37747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/37748"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=37747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=37747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=37747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}