{"id":378213,"date":"2026-01-19T09:17:11","date_gmt":"2026-01-19T09:17:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/378213\/"},"modified":"2026-01-19T09:17:11","modified_gmt":"2026-01-19T09:17:11","slug":"former-rfl-ceo-launches-bold-new-era-at-super-league-club-after-honest-and-brutal-review","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/378213\/","title":{"rendered":"Former RFL CEO launches bold new era at Super League club after honest and brutal review"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"2560\" height=\"1741\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/AM10023-scaled.jpg\" class=\"attachment- size- wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>The former CEO of the Rugby Football League has helped launch a bold new era at one Super League club following a brutal and honest review.<\/p>\n<p>Ralph Rimmer returned to Huddersfield Giants in 2025 in an advisory role before being <a href=\"https:\/\/www.seriousaboutrl.com\/rugby-league-news-former-rfl-ceo-ralph-rimmer-joins-super-league-clubs-board-of-directors-111166\/\" rel=\"nofollow noopener\" target=\"_blank\">confirmed as the club\u2019s Director for Change<\/a> and the centrepiece project within Rimmer\u2019s remit has now been announced.<\/p>\n<p>\u2018Giants Unleashed\u2019 has been confirmed as a \u201cnew era for the Huddersfield Giants\u201d with the club undertaking an honest review that they hope will put them onto a fresh slate to progress.<\/p>\n<p>Owner Ken Davy has not been quiet in his own statements, claiming that Huddersfield Giants will <a href=\"https:\/\/www.seriousaboutrl.com\/huddersfield-giants-owner-makes-ambitious-grand-final-claim-as-negative-fans-told-get-the-hell-out-of-here-110737\/\" rel=\"nofollow noopener\" target=\"_blank\">win a Grand Final, adding that it is not a case of \u2018if, but when\u2019.<\/a><\/p>\n<p>Such statements from the owner of a club who haven\u2019t won silverware since 2013, when they claimed the League Leaders Shield, are very bold but that is what this new \u2018Giants Unleashed\u2019 project is about.<\/p>\n<p>Huddersfield Giants announce new project on eve of Super League season<\/p>\n<p>Announced via the club\u2019s <a href=\"https:\/\/www.giantsrl.com\/article\/9678\/giants-unleashed---a-new-era\" target=\"_blank\" rel=\"noopener nofollow\">website<\/a>, they confirmed that the project started back in July 2025 and has gathered pace since after a wide-scale analysis of the Super League club.<\/p>\n<p>The Giants said: \u201cPhase 1 was not a particularly sympathetic piece of work but was objective and necessary; we adopted the mantra \u201cYou can\u2019t heal what you won\u2019t face\u201d. It was a brave step for the club to take and concluded by the laying out of a series of future directional choices.<\/p>\n<p>\u201cThe Board and all within the club then whole-heartedly embraced this journey and from that, an unshakable commitment to rebuild has developed! Everyone understands the size of the task and what needs to be done and it is that undeniable passion for success that is inspirational and unstoppable.\u201d<\/p>\n<p>Explaining what \u2018Giants Unleashed\u2019 is, Huddersfield explained: \u201cWe are rapidly transforming internally in three ways: Strategically (Vision, Mission and Business Plans), Culturally (Values and identity) and through increased Connectivity (Engaging more effectively internally and externally with old and new).\u201d<\/p>\n<p>Admitting that the changes won\u2019t happen overnight and that the club will cop criticism along the way, Huddersfield then listed six short mantras that simplify what their new era is all about.<\/p>\n<p>Those were: \u201cA dynamic club-wide reset<\/p>\n<p>\u201cA new energy<\/p>\n<p>\u201cA fresh and shared belief<\/p>\n<p>\u201cA real focus<\/p>\n<p>\u201cA complete togetherness<\/p>\n<p>\u201cA momentum.\u201d<\/p>\n<p>How that materialises over the next few months and years is to be seen but there\u2019s no denying the ambition that Huddersfield have and with an owner who is fully committed, they could well follow in the footsteps of success stories such as Hull KR, Leigh Leopards and Wakefield Trinity.<\/p>\n<p>Check out the latest episode of The Serious About Rugby League Show on\u00a0<a class=\"in-cell-link\" href=\"https:\/\/www.youtube.com\/watch?v=_e9WbvZO3iA\" target=\"_blank\" rel=\"noopener nofollow\">our YouTube channel here.<\/a><\/p>\n<p dir=\"ltr\" lang=\"en\">Giants Unleashed \u2013 A new era for the Huddersfield Giants.<\/p>\n<p>Read More \ud83d\udc49 <a href=\"https:\/\/t.co\/POuv8mqale\" rel=\"nofollow\">https:\/\/t.co\/POuv8mqale<\/a><a href=\"https:\/\/twitter.com\/hashtag\/GiantsUnleashed?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GiantsUnleashed<\/a> <a href=\"https:\/\/t.co\/ZEsYHzsagB\" rel=\"nofollow\">pic.twitter.com\/ZEsYHzsagB<\/a><\/p>\n<p>\u2014 Huddersfield Giants \ud83d\udc2e\ud83d\udd14 (@Giantsrl) <a href=\"https:\/\/twitter.com\/Giantsrl\/status\/2012179028044664954?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">January 16, 2026<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/1768085712_213_srl-logo.png\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The former CEO of the Rugby Football League has helped launch a bold new era at one Super&hellip;\n","protected":false},"author":2,"featured_media":378214,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5903,101,56,54,55],"class_list":["post-378213","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-rugby","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=378213"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/378214"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=378213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=378213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=378213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}