{"id":378643,"date":"2026-01-19T16:31:09","date_gmt":"2026-01-19T16:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/378643\/"},"modified":"2026-01-19T16:31:09","modified_gmt":"2026-01-19T16:31:09","slug":"asus-may-have-made-its-last-phone","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/378643\/","title":{"rendered":"Asus may have made its last phone"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Asus chairman Jonney Shih told <a href=\"https:\/\/www.inside.com.tw\/article\/40522-asus-phone-nomore\" rel=\"nofollow noopener\" target=\"_blank\">Taiwan\u2019s Inside<\/a> that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cAsus will no longer add new mobile phone models in the future,\u201d Shih reportedly said (translated with Google Translate). He didn\u2019t entirely rule out a return though, instead saying the company is entering a state of \u201cindefinite observation\u201d of the market, and that it will \u201ccontinue to take care of the brand\u2019s mobile phone users.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">We\u2019ve reached out to Asus for confirmation that it is exiting the smartphone market, but hadn\u2019t heard back in time for publication.<\/p>\n","protected":false},"excerpt":{"rendered":"Asus chairman Jonney Shih told Taiwan\u2019s Inside that the company is done making phones for now, marking the&hellip;\n","protected":false},"author":2,"featured_media":378644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4774,786,59,2306,50,6994,227,86,56,54,55],"class_list":{"0":"post-378643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-asus","9":"tag-gadgets","10":"tag-gb","11":"tag-mobile","12":"tag-news","13":"tag-phones","14":"tag-tech","15":"tag-technology","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=378643"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/378644"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=378643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=378643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=378643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}