{"id":378715,"date":"2026-01-19T17:19:08","date_gmt":"2026-01-19T17:19:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/378715\/"},"modified":"2026-01-19T17:19:08","modified_gmt":"2026-01-19T17:19:08","slug":"worlds-oldest-monastic-brewery-to-be-sold-as-german-beer-sales-slide-germany","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/378715\/","title":{"rendered":"World\u2019s oldest monastic brewery to be sold as German beer sales slide | Germany"},"content":{"rendered":"<p class=\"dcr-130mj7b\">The world\u2019s oldest monastic brewery, Germany\u2019s Weltenburger, is being sold to the Munich brewers Schneider Weisse as part of consolidation in the sector in response to plunging sales.<\/p>\n<p class=\"dcr-130mj7b\">Beer has been brewed at <a href=\"https:\/\/www.theguardian.com\/travel\/2016\/dec\/14\/dark-beer-bavaria-oldest-monastic-brewery-in-world-weltenburg-abbey-germany\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Weltenburg Abbey<\/a>, a stunning, still active monastery on the banks of the Danube in Bavaria, for nearly 1,000 years.<\/p>\n<p class=\"dcr-130mj7b\">Although the facility is still owned by the Catholic church, the Benedictine monks handed over production of the brand\u2019s award-winning lager and signature dark brews half a century ago to hired staff from the Bischofshof brewery, which will also be sold to Schneider.<\/p>\n<p class=\"dcr-130mj7b\">The diocese of Regensburg and Schneider Weisse agreed on the sale after several years in which Weltenburger\u2019s business was in the red, meaning the church had to inject its own funds to prop it up, local media reported.<\/p>\n<p>Weltenburger brewery said it had withstood \u2018fires, floods, destruction and secularisation as well as a world war\u2019. Photograph: Imago\/Alamy<\/p>\n<p class=\"dcr-130mj7b\">Till Hedrich, the managing director of both Weltenburger and Bischofhof, said the planned solution could head off the threat of complete closure or break-up of the breweries by an investor with \u201cno connection to the region\u201d, while preserving an \u201cimportant piece of Bavarian brewing tradition\u201d in the long run.<\/p>\n<p class=\"dcr-130mj7b\">The financial details of the sale of Weltenburger to Schneider, a comparatively young outfit launched in 1872, have not been released. But the purchase is scheduled to be completed by January 2027 and keep the 21 Weltenburger employees onboard.<\/p>\n<p class=\"dcr-130mj7b\">\u201cIn addition to the aspect of tradition, it is very important to us that we can keep at least some of the jobs directly in the region,\u201d the Regensburg bishop, Rudolf Voderholzer, said.<\/p>\n<p class=\"dcr-130mj7b\">Bischofshof, which was founded in 1649 and employs 56 people, is to halt production at the end of the year, when the beer\u2019s brand will move to Schneider.<\/p>\n<p class=\"dcr-130mj7b\">Weltenburger will continue to be made at the historic abbey, while the Regensburg diocese said it was seeking placement for the Bischofshof workers made redundant.<\/p>\n<p>\u2018The enjoyment of barley juice should be seen as a gift from God,\u2019 said the monastery\u2019s abbot. Photograph: Zoltan Bagosi\/Alamy<\/p>\n<p class=\"dcr-130mj7b\">Weltenburger brewery said on its <a href=\"https:\/\/www.weltenburger.de\/975-jahre-brautradition-an-einem-bedeutenden-ort\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">website<\/a> it had withstood \u201cseveral fires, floods, destruction and secularisation as well as a world war\u201d in which an order to blow up the entire complex was narrowly thwarted. It now welcomes half a million visitors a year.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThose who cannot enjoy themselves will eventually become unbearable to others,\u201d the monastery\u2019s abbot, Thomas M Freihart, said, quoting Friedrich Schiller, as Weltenburger beer celebrated its 975th anniversary last May. He added: \u201cThe enjoyment of barley juice should be seen as a gift from God.\u201d<\/p>\n<p class=\"dcr-130mj7b\">German beer sales, however, are on a downward slide, as alcohol consumption falls <a href=\"https:\/\/www.theguardian.com\/society\/2025\/dec\/22\/britons-reported-to-be-drinking-less-as-data-shows-consumption-at-record-low\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">in many western countries, including Britain<\/a>. Turnover has shrunk by a quarter in the last 15 years, according to Germany\u2019s main industry body. In 2025, consumption fell by 5m hectolitres, the biggest decline in 75 years.<\/p>\n<p class=\"dcr-130mj7b\">The German beer market has maintained a standout tradition of fealty to regional brands, with a few dozen nationally or globally known names jostling for drinkers against the output of about 1,500 small and medium-sized breweries.<\/p>\n<p class=\"dcr-130mj7b\">In most countries where major brands dominate, they have swallowed smaller historic breweries, with only bespoke craft breweries putting up a modest fight.<\/p>\n<p class=\"dcr-130mj7b\">As a result Germany, perhaps surprisingly given its long and proud tradition, <a href=\"https:\/\/www.accio.com\/business\/top-10-selling-beers-in-the-world\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">does not have a single brew among the world\u2019s top 10 selling beers<\/a>.<\/p>\n<p class=\"dcr-130mj7b\">It does, however, still boast the largest number of monastic breweries, nine managed by monks or their employees and a 10th, the Franciscan convent <a href=\"https:\/\/mallersdorfer-schwestern.de\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Mallersdorf Abbey<\/a>, run by nuns who only sell the small surplus of what they do not drink themselves.<\/p>\n<p class=\"dcr-130mj7b\">Beer brewing and consumption are believed to date back to at least the Neolithic period but it was monasteries in the middle ages that turned them into a business.<\/p>\n<p class=\"dcr-130mj7b\">Of late, beer has suffered from an <a href=\"https:\/\/www.theguardian.com\/commentisfree\/article\/2024\/jul\/27\/german-beer-culture-berlin-oktoberfest-revolution\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">image problem in Germany<\/a> as consumers turn their backs on alcohol. Often seen as a fusty drink of older generations, classic beers are bound by <a href=\"https:\/\/www.theguardian.com\/world\/2016\/apr\/18\/germany-reinheitsgebot-beer-purity-law-klosterbrauerei-neuzelle\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Germany\u2019s \u201cpurity law\u201d<\/a>, known as the Reinheitsgebot, a medieval food safety rule which deemed that beer could contain nothing other than water, barley, hops and, later, also yeast.<\/p>\n<p class=\"dcr-130mj7b\">It has made innovation a challenge, even as <a href=\"https:\/\/www.theguardian.com\/world\/article\/2024\/jul\/17\/munich-home-of-the-oktoberfest-to-open-alcohol-free-beer-garden\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">non-alcoholic brews gain in popularity<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The world\u2019s oldest monastic brewery, Germany\u2019s Weltenburger, is being sold to the Munich brewers Schneider Weisse as part&hellip;\n","protected":false},"author":2,"featured_media":378716,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-378715","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=378715"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/378716"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=378715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=378715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=378715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}