{"id":378888,"date":"2026-01-19T19:17:08","date_gmt":"2026-01-19T19:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/378888\/"},"modified":"2026-01-19T19:17:08","modified_gmt":"2026-01-19T19:17:08","slug":"new-start-up-nordshore-aims-to-take-admin-work-away-through-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/378888\/","title":{"rendered":"New start-up Nordshore aims to take admin work away through AI"},"content":{"rendered":"<p>Daniel Henry hopes to bring AI automation to aid Shetland businesses.<\/p>\n<p>ADMIN work eating 15-20 hours of your week? A new Shetland company is offering free assessments to show you how AI could automate it.<\/p>\n<p>NordShore, founded by local graduate Daniel Henry, is focusing on bringing practical AI automation to small and medium-sized businesses in Shetland, targeting sectors where admin work can take up excessive amounts of time.<\/p>\n<p>Henry grew up in Shetland and benefited from scholarships from Ocean Kinetics, Sullom Voe Trust and JLo Engineering while completing a first class masters in chemical engineering.<\/p>\n<p>Now 23 and working in Aberdeen\u2019s energy sector, he\u2019s seen first-hand how automation is transforming industries on the mainland.<\/p>\n<p>\u201cI grew up in a fishing heritage. I\u2019m seeing the energy sector change completely through automation, and I don\u2019t want to see Shetland businesses left behind,\u201d he said.<\/p>\n<p>The gap between businesses adopting AI now and those waiting is widening quickly, he says.<\/p>\n<p>While some mainland companies are processing invoices in minutes rather than hours, many Shetland businesses are still managing everything manually.<\/p>\n<p>A current project includes developing an AI agent to analyse data from a whitefish trawler, matching historical catch locations with current weather, fuel costs and market prices to optimise profit on each trip.<\/p>\n<p>Previous work includes automation systems that have eliminated administrative bottlenecks. One booking system for a barbershop cut admin time from eight hours per week to nearly zero, handling appointments, reminders and follow-ups automatically.<\/p>\n<p>\u201cThese aren\u2019t experimental projects,\u201d he explained. \u201cThey\u2019re practical tools that are saving real businesses, real money every week.\u201d<\/p>\n<p>The technology can handle tasks like automatic invoice processing, compliance reports, inventory management and customer communications \u2013 work that currently takes hours of staff time.<\/p>\n<p class=\"row-text sign-in-message\">Already a member? <a href=\"https:\/\/account.shetnews.co.uk\/?redirect_to=https:\/\/www.shetnews.co.uk\/2026\/01\/19\/new-start-nordshore-aims-take\/\" title=\"Sign in\" rel=\"nofollow noopener\" target=\"_blank\">Sign in<\/a> to hide this message.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThis isn\u2019t about replacing people \u2013 it\u2019s about freeing them up from repetitive admin work so they can focus on what actually grows their business,\u201d he said.<\/p>\n<p>The decision to focus on Shetland reflects a desire to give back to the community that supported his education and career development.<\/p>\n<p>January partnerships and training opportunities<\/p>\n<p>In January, NordShore is looking to partner with three to five Shetland-based businesses to start a data and AI automation journey together.<\/p>\n<p>All Shetland businesses are invited to request a free 90-minute automation audit that will identify specific tasks costing businesses time and money and demonstrate how AI could handle them.<\/p>\n<p>Daniel Henry with the logo for Nordshore.<\/p>\n<p>Over the past year Henry has trained more than 300 people in AI prompt engineering, and he is planning to run AI training sessions for local businesses and individuals.<\/p>\n<p>For those who aren\u2019t sure where to start or simply have initial ideas about where AI might benefit their operations, he is just a phone call away and happy to discuss possibilities without obligation.<\/p>\n<p>\u201cNo jargon, no long-term commitments,\u201d he said. \u201cJust a clear picture of what\u2019s possible for your specific business and what it would take to implement.\u201d<\/p>\n<p>Businesses or individuals interested in learning more can contact Henry at <a href=\"https:\/\/www.shetnews.co.uk\/2026\/01\/19\/new-start-nordshore-aims-take\/mailto:nordshoresolutions@gmail.com\" rel=\"nofollow noopener\" target=\"_blank\">nordshoresolutions@gmail.com<\/a> or visit <a href=\"http:\/\/www.nordshoresolutions.co.uk\" rel=\"nofollow noopener\" target=\"_blank\">www.nordshoresolutions.co.uk<\/a><\/p>\n<p>\u201cThis is about keeping the businesses that built this community competitive for the next generation,\u201d he said.<\/p>\n<p>\u201cThe mobile phone revolution took years. AI is happening in months. It\u2019s not coming, it\u2019s here \u2013 and we need to make sure Shetland businesses are on the right side of that change.\u201d<\/p>\n<p>Shetland News is asking its readers to consider paying for membership to get additional perks:<\/p>\n<p>Removal of third-party ads;<br \/>\nBookmark posts to read later;<br \/>\nExclusive curated weekly newsletter;<br \/>\nHide membership messages;<br \/>\nComments open for discussion.<\/p>\n<p>If you appreciate what we do and feel strongly about impartial local journalism, then please become a member of Shetland News by either making a single payment, or setting up a monthly, quarterly or yearly subscription.<\/p>\n<p class=\"row-text sign-in-message\">Already a member? <a href=\"https:\/\/account.shetnews.co.uk\/?redirect_to=https:\/\/www.shetnews.co.uk\/2026\/01\/19\/new-start-nordshore-aims-take\/\" title=\"Sign in\" rel=\"nofollow noopener\" target=\"_blank\">Sign in<\/a> to hide this message.<\/p>\n<p>\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/09\/payments_horizontal_2.png\" alt=\"Payment methods accepted\"\/><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Daniel Henry hopes to bring AI automation to aid Shetland businesses. ADMIN work eating 15-20 hours of your&hellip;\n","protected":false},"author":2,"featured_media":378889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,144050,86,56,54,55],"class_list":{"0":"post-378888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-nordshore","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=378888"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/378888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/378889"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=378888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=378888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=378888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}