{"id":380417,"date":"2026-01-20T14:20:16","date_gmt":"2026-01-20T14:20:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/380417\/"},"modified":"2026-01-20T14:20:16","modified_gmt":"2026-01-20T14:20:16","slug":"sonys-tv-business-is-being-taken-over-by-tcl","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/380417\/","title":{"rendered":"Sony\u2019s TV business is being taken over by TCL"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Sony has announced plans to <a href=\"https:\/\/www.sony.co.jp\/en\/news-release\/202601\/26-0120E\/\" rel=\"nofollow noopener\" target=\"_blank\">spin off its TV hardware business<\/a>, shifting it to a new joint venture with TCL. The two companies have signed a nonbinding agreement for Sony\u2019s home entertainment business, with TCL set to hold a 51 percent stake in the new venture and Sony holding 49 percent.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Sony and TCL are aiming to finalize binding agreements by the end of March, and start operating the new joint company in April 2027, subject to regulatory approvals and other partnership conditions.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The new company is expected to retain \u201cSony\u201d and \u201cBravia\u201d branding for its future products and will handle global operations from product development and design to manufacturing, sales, and logistics for TVs and home audio equipment. Sony says that the partnership will leverage Sony\u2019s picture and audio tech, brand value, supply chain management, and other operational expertise. This will combine with TCL\u2019s own display technology, vertical supply chain strength, global market presence, and end-to-end cost efficiency.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">In the announcement, Sony CEO Kimio Maki says that combining the two companies will allow Sony and TCL to \u201ccreate new customer value in the home entertainment field, delivering even more captivating audio and visual experiences to customers worldwide.\u201d TCL chairperson DU Juan says that under the new venture, TCL expects \u201cto elevate our brand value, achieve greater scale, and optimize the supply chain in order to deliver superior products and services to our customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture&hellip;\n","protected":false},"author":2,"featured_media":380418,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,786,59,50,622,227,33300,56,54,55],"class_list":["post-380417","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gadgets","tag-gb","tag-news","tag-sony","tag-tech","tag-tvs","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/380417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=380417"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/380417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/380418"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=380417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=380417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=380417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}