{"id":381136,"date":"2026-01-20T22:59:09","date_gmt":"2026-01-20T22:59:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/381136\/"},"modified":"2026-01-20T22:59:09","modified_gmt":"2026-01-20T22:59:09","slug":"beckham-vs-peltz-beckham-how-brooklyn-could-torpedo-the-family-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/381136\/","title":{"rendered":"Beckham vs Peltz Beckham: How Brooklyn could torpedo the family brand"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Over the past 30 years, the Beckhams have navigated a media landscape that has morphed from a tabloid feeding frenzy into a social media free-for-all, so the instinct to protect their image is perhaps understandable.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But some believe they are reaping the consequences of putting their family in the limelight to benefit the brand. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2026\/jan\/20\/brooklyn-peltz-beckham-inc-disaster-david-victoria\" class=\"ssrcss-6mgqu7-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">The Guardian&#8217;s Marina Hyde said, external<\/a> Brooklyn had been &#8220;commodified&#8221; since before he was born, with his parents selling pictures and stories from as early as Victoria&#8217;s pregnancy. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But, Hyde added, his parents refined their media strategy as he grew older. &#8220;As time went on, David and Victoria acquired more sophisticated advisers who understood the rapidly morphing potential of controlling image and brand, and built a vast and diversified empire for them off the back of it.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Others, however, suggest Brooklyn is spoiled, has taken advantage of the family name himself, and shouldn&#8217;t post on social media about his desire for privacy.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Tom Bower, author of 2024 biography The House of Beckham, sympathises with Brooklyn and isn&#8217;t persuaded by the image his parents project.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Beckhams are a phoney family,&#8221; he told 5 Live. &#8220;It&#8217;s a family for a brand, and it&#8217;s been very successful&#8230;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;And the truth is, they&#8217;re not a happy family. They are a commercial product, which has earned them a fortune, but the victims have been their children.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">However, journalist Hadley Freeman, ghostwriter of Victoria Beckham&#8217;s 2006 biography, says in her experience they were &#8220;both incredibly sweet, incredibly involved with their children, very loving as a family&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;At the same time, there is this problem with some famous people, which is that they are addicted to their fame, and they are addicted to how people see them,&#8221; she told BBC Radio 4&#8217;s Today programme.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s not hard to imagine what it&#8217;s like to be a relative within that situation and to feel maybe a little exploited at times, and to see the disparity between what is put on social media and the reality.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Over the past 30 years, the Beckhams have navigated a media landscape that has morphed from a tabloid&hellip;\n","protected":false},"author":2,"featured_media":381137,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":{"0":"post-381136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-tv","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/381136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=381136"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/381136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/381137"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=381136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=381136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=381136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}