{"id":383584,"date":"2026-01-22T05:14:07","date_gmt":"2026-01-22T05:14:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/383584\/"},"modified":"2026-01-22T05:14:07","modified_gmt":"2026-01-22T05:14:07","slug":"as-ubisoft-struggles-to-get-games-out-the-door-its-investing-even-more-into-generative-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/383584\/","title":{"rendered":"As Ubisoft struggles to get games out the door, it’s investing even more into generative AI"},"content":{"rendered":"

Ubisoft<\/a> announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of seven projects including Prince of Persia: The Sand of Time. At the same time it renewed its pledge to double down on generative AI.<\/p>\n

In a document released today Ubisoft describes its “radically new value-creation” business model, which it claims will help it become “a more gamer-centric organization” thanks to a “rightsized and more agile organization”.<\/p>\n

<\/p>\n

It goes on: “The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI.”<\/p>\n

Related articles<\/p>\n

Ubisoft’s embrace of generative AI is nothing new. Last year the company revealed Teammates, a “playable generative AI research project” featuring AI-powered NPCs capable of dynamically interacting with the player. Teammates was an evolution of an earlier experiment dubbed Neo NPCs<\/a>, and it’s easy to see how it could be implemented in future Ubisoft games, especially its sprawling open world affairs.<\/p>\n

But Ubisoft’s “accelerated investments” in gen AI come at a time when studios are facing pressure to move away from the tech. When Larian revealed<\/a> last month it is experimenting with AI, the blowback was so severe that the studio had to host a damage control Reddit AMA all about it. Arc Raiders’ near perfect launch was clouded<\/a> by its implementation of gen AI.<\/p>\n

Attitudes towards gen AI will undoubtedly keep shifting with time (though it’s hard to imagine it’ll go the way of NFTs, which Ubisoft also embraced<\/a>), but if Ubisoft announced Far Cry AI right now it’s fair to say the backlash would be enormous.<\/p>\n

Still, Ubisoft CEO Yves Guillemot seems extremely enthused by the tech, claiming last year that it’s “as big a revolution for our industry as the shift to 3D.”<\/p>\n

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n","protected":false},"excerpt":{"rendered":"Ubisoft announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of…\n","protected":false},"author":2,"featured_media":383585,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-383584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/383584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=383584"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/383584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/383585"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=383584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=383584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=383584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}