{"id":383821,"date":"2026-01-22T08:31:10","date_gmt":"2026-01-22T08:31:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/383821\/"},"modified":"2026-01-22T08:31:10","modified_gmt":"2026-01-22T08:31:10","slug":"whats-in-a-name-trade-marks-brand-beckham-trademark","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/383821\/","title":{"rendered":"What’s In A Name? Trade Marks & ‘Brand Beckham’ – Trademark"},"content":{"rendered":"

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MC<\/p>\n

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Marks & Clerk<\/p>\n


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More<\/p>\n


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\n \"Marks
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\nMarks & Clerk is one of the UK\u2019s foremost firms of Patent and Trade Mark Attorneys. Our attorneys and solicitors are wired directly into the UK\u2019s leading business and innovation economies. Alongside this we have offices in 9 international locations covering the EU, Canada and Asia, meaning we offer clients the best possible service locally, nationally and internationally. <\/p>\n

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\n The biggest celebrity news story this week has certainly been the supposed Beckham family feud, following Brooklyn Beckham’s statement via Instagram that he does not wish to reconcile with his parents. \n <\/p>\n


\n United Kingdom
\n Intellectual Property \n <\/p>\n


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\n with readers working within the Business & Consumer Services industries <\/p>\n

The biggest celebrity news story this week has certainly been
\nthe supposed Beckham family feud, following Brooklyn Beckham’s
\nstatement via Instagram that he does not wish to reconcile with his
\nparents. As part of this, Brooklyn states that he was
\n“repeatedly pressured and attempted to bribe me into signing
\naway the rights to my name”.<\/p>\n

As this BBC article<\/a> rightly points out, it is not clear
\nexactly which rights Brooklyn is referring to but we might assume
\nthat, given the clear value, investment, reputation and importance
\nof the various BECKHAM trade marks, the owners of these trade marks
\nare perhaps understandably keen to ensure that no-one else can
\nbenefit from them. Various members of the Beckham family and
\nassociated businesses hold registered trade marks featuring BECKHAM
\nacross a wide range of goods and services, dating back as far as
\n2000.<\/p>\n

In particular, in 2016, an EU trade mark was registered for
\nBROOKLYN BECKHAM, owned specifically by “Victoria Beckham, as
\nparent and guardian of Brooklyn Beckham”. One might say that
\nBrooklyn therefore does not own the rights to his name. To draw a
\ncomparison with this situation, other famous examples of
\nindividuals not owning the rights to their name include fashion
\ndesigner Karen Millen, who was prevented from using her own name
\nafter she previously assigned all rights to a third party following
\nthe sale of her fashion business. Similarly, Chelsea Football Club
\nheld a trade mark for JOSE MOURINHO which meant that, upon his move
\nto Manchester United, that club could not use his name to sell any
\nclub merchandise, as Chelsea still held the trade mark. Third party
\nownership of your name can therefore present a minefield in terms
\nof trading and doing business.<\/p>\n

Trade marks are enormously important and valuable brand assets.
\nWhilst they usually form only a small part of a much wider
\nconsideration as to the value of a brand, in this case perhaps the
\nso-called ‘Brand Beckham’, their significance should not be
\nunderestimated.<\/p>\n

Brooklyn also alleged that his parents had
\n“repeatedly pressured and attempted to bribe me into signing
\naway the rights to my name”, weeks before the
\nceremony.<\/p>\n

\"\"\/ www.bbc.co.uk\/…<\/a><\/p>\n

The content of this article is intended to provide a general
\nguide to the subject matter. Specialist advice should be sought
\nabout your specific circumstances.<\/p>\n

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