Key strategic move by off-highway equipment major\u00a0<\/p>\n
LiuGong\u00a0has announced the appointment of Harry Mellor as UK sales director. The move is said by the off-highway equipment manufacturer to reinforce their long-term commitment to the\u00a0market and their ambition to accelerate growth\u00a0from 2026 onwards.\u00a0<\/p>\n
\u00a0<\/p>\n
Mr Mellor assumes the role\u00a0on February 1, 2026,\u00a0after six years in senior leadership positions in LiuGong across Europe. He recently served\u00a0as European product director, where he played\u00a0a central role\u00a0in the company\u2019s expansion across multiple European markets.\u00a0<\/p>\n
Between 2020 and 2025,\u00a0Liuzhou, China-headquartered LiuGong\u00a0recorded strong volume growth\u00a0in\u00a0Europe while\u00a0significantly expanding its product portfolio, including the introduction of advanced battery electric machines and next-generation technologies\u00a0developed specifically\u00a0for mature European markets.\u00a0<\/p>\n
\u00a0<\/p>\n
During this period, Mr Mellor worked closely with\u00a0LiuGong\u2019s\u00a0China-based R&D, manufacturing, and executive leadership teams\u00a0to ensure product development was closely aligned with customer needs and real-world applications across Europe. His collaboration supported\u00a0LiuGong\u2019s\u00a0emergence as a credible challenger in the global construction equipment industry, particularly in electrification and integrated equipment solutions.\u00a0<\/p>\n
In his new role, Mr Mellor will\u00a0be responsible for\u00a0leading\u00a0LiuGong\u2019s\u00a0UK sales strategy, strengthening customer relationships,\u00a0supporting\u00a0and expanding dealer networks, and ensuring the UK market plays a vital role in LiuGong’s future growth and investment plans.<\/p>\n
‘The UK is a strategic market for\u00a0LiuGong,’ said\u00a0Mr Mellor. ‘Having been actively involved in LiuGong’s growth across Europe over the past six years, I am excited to now work directly with our UK customers and partners to\u00a0support the next stage of development.\u00a0Our focus will be on building scale, strengthening relationships,\u00a0and delivering practical, future-ready solutions that meet the needs of the UK market.’<\/p>\n
Dean Thornwell, managing director of\u00a0LiuGong\u00a0UK, said:\u00a0‘Harry\u2019s appointment reflects our confidence in the UK market and our intention to continue investing for the long term. His experience across Europe and deep understanding of our product strategy will be critical as we strengthen our dealer network and grow our customer base.’<\/p>\n
‘With Harry\u2019s close ties to the\u00a0LiuGong\u2019s\u00a0R&D and manufacturing operations, and proven track record in mature European markets,\u00a0LiuGong\u00a0UK is well positioned to enter its next phase of growth as demand increases for efficient, sustainable, and technologically advanced construction equipment solutions,’ added\u00a0Howard Dale, president of\u00a0LiuGong\u00a0Europe.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Key strategic move by off-highway equipment major\u00a0 LiuGong\u00a0has announced the appointment of Harry Mellor as UK sales director.…\n","protected":false},"author":2,"featured_media":386340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-386339","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/386339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=386339"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/386339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/386340"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=386339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=386339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=386339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}