![\"Alan](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/alan-sugar.jpg\")
<\/p>\nLord Sugar has revealed the BBC bars him from commenting on politics or the Government while appearing on The Apprentice, warning that any breach could cost him his job.<\/p>\n
The veteran businessman said strict corporation rules prevent him from criticising or backing politicians of any kind.<\/p>\n
The 78-year-old, who has fronted the BBC programme since 2005, said the broadcaster has made its position clear.<\/p>\n
He said: “The BBC has got rules. They don’t want me to criticise any politicians or side with any politicians. So I don’t do it.”<\/p>\n
Mr Sugar revealed that he will be sacked if he speaks on politics<\/p>\n
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BBC<\/p>\n
He added: “I’ve been told not to talk about the Government or politics or anything like that.”<\/p>\n
Lord Sugar was blunt about the consequences of breaking the guidelines.<\/p>\n
The business mogul told Daily Star: “I can’t comment on the Government or I’ll get sacked by the BBC. It’s as simple as that!”<\/p>\n
Despite his outspoken reputation, he said that he is happy to comply with the broadcaster\u2019s requirements.<\/p>\n
![\"Alan](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/1769531478_293_alan-sugar.jpg\")
Alan Sugar has fronted the BBC programme for 20 years<\/p>\n
| BBC<\/p>\n
When questioned on political issues, he said he avoids engaging entirely.<\/p>\n
“If I’m asked about anything like that, I’ll plead the fifth amendment,” he said.<\/p>\n
The entrepreneur, who has more than four million followers on X, said he carefully manages his online presence to stay within the BBC\u2019s boundaries.<\/p>\n
“He said: All my comments on the internet are very neutral. They’re mainly me complaining about Tottenham!” <\/p>\n
![\"Lord](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/lord-alan-sugar-and-the-series-19-candidates.jpg\")
Lord Alan Sugar and the series 19 candidates<\/p>\n
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BBC<\/p>\n
While the BBC\u2019s regulations limit his public commentary, they do not shield him from criticism.<\/p>\n
Over more than two decades on screen, Lord Sugar has become one of British television\u2019s most polarising figures.<\/p>\n
He said he is unfazed by negative remarks, having developed a thick skin over the years.<\/p>\n
“In 20-odd years of running The Apprentice and being the chairman of a football club, nothing shocks me with what people say about me. Nothing at all.”<\/p>\n
Despite Lord Sugar\u2019s claim that he is barred from commenting on politics while filming, due to BBC rules, his past social media activity suggests this has not always restrained him.<\/p>\n
Lord Sugar has long used platforms including X and Facebook to share outspoken political views, frequently backing Labour figures such as Sir Keir Starmer and Rachel Reeves, criticising Brexit, and attacking what he labels the \u201cfar left\u201d.<\/p>\n
In March 2025, he publicly endorsed #TeamKeirStarmer and #TeamRachelReeves, urging support for Labour\u2019s budget and calling for people to \u201cfight for our country\u201d. <\/p>\n
He has also regularly mocked political opponents online, referring to critics as \u201cred lefties\u201d and \u201ccommunists\u201d.<\/p>\n
![\"Alan](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/1769531479_520_alan-sugar.jpg\")
Lord Sugar will ‘carry on; with the show for as ‘as long as the BBC wants’<\/p>\n
| <\/p>\n
BBC<\/p>\n
The businessman has been particularly scathing about former US President Donald Trump, previously branding him \u201cunbelievable\u201d and claiming he had \u201clost the plot\u201d. <\/p>\n
In 2025, Lord Sugar described it as \u201cbizarre\u201d after Mr Trump suggested he \u201cworked for him\u201d, referencing their shared association with The Apprentice format.<\/p>\n
The upcoming series of The Apprentice is being billed as the most ambitious yet, with producers investing heavily in international filming.<\/p>\n
Tasks were filmed in Hong Kong, Egypt, and the Isle of Wight, expanding the show\u2019s scope. Originally, winners received a \u00a3100,000 annual salary, but from series seven onwards, the prize became a 50\/50 business partnership with a \u00a3250,000 investment.<\/p>\n","protected":false},"excerpt":{"rendered":"Lord Sugar has revealed the BBC bars him from commenting on politics or the Government while appearing on…\n","protected":false},"author":2,"featured_media":393427,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[243,6491,830,96,28770,391,56,54,55],"class_list":["post-393426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-bbc","tag-celebrities","tag-celebrity","tag-entertainment","tag-shows","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/393426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=393426"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/393426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/393427"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=393426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=393426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=393426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}