{"id":394001,"date":"2026-01-27T23:47:07","date_gmt":"2026-01-27T23:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/394001\/"},"modified":"2026-01-27T23:47:07","modified_gmt":"2026-01-27T23:47:07","slug":"just-dance-price-going-up-in-april-amid-ubisoft-shake-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/394001\/","title":{"rendered":"Just Dance+ Price Going Up In April Amid Ubisoft Shake Up"},"content":{"rendered":"<p>Last week, Ubisoft announced it was canceling numerous games and laying off more employees as part of a brutal restructuring of the entire company. It turns out even Ubisoft\u2019s super successful <a href=\"https:\/\/kotaku.com\/after-four-years-a-just-dance-streamer-hits-the-breaki-1828839468\" rel=\"nofollow noopener\" target=\"_blank\">Just Dance<\/a> franchise isn\u2019t immune to the company squeezing everything it can for more money, as Ubisoft has confirmed price increases are coming for the dancing series.<\/p>\n<p>On January 27, <a href=\"https:\/\/news.ubisoft.com\/en-us\/article\/3MdXqG1y9GD3DvMr1Sf8OD?\" rel=\"nofollow noopener\" target=\"_blank\">Ubisoft announced<\/a> that its Just Dance+ streaming service, which allows people to pay a monthly or yearly fee to access a large catalog of new, old, and exclusive songs, is getting a price hike in April.<\/p>\n<p>One month of Just Dance+ will soon cost $5. Previously, it was $4. Three months of the service is going up in price from $10 to $13. And finally, a full year of Just Dance+ will increase from $25 to $30.<\/p>\n<p> Why Just Dance+ is getting a price increase this April <\/p>\n<p>In a press release announcing the price changes, Ubisoft claimed costly song licensing agreements were behind the increase in subscription fees.<\/p>\n<p>\u201cJust Dance+ is built around music, and that comes with some important truths,\u201d said Ubisoft. \u201cEvery song available in the service relies on licensing agreements that evolve over time, and these conditions directly affect what we can keep, renew, or add to the catalogue. Taking this into account, we\u2019ve had to make a few adjustments to ensure the service can keep growing in the long run.\u201d<\/p>\n<p>As for Ubisoft\u2019s massive restructure, <a href=\"https:\/\/kotaku.com\/ubisoft-stock-restructure-layoffs-cancel-delay-2000662684\" rel=\"nofollow noopener\" target=\"_blank\">some employees aren\u2019t convinced it will bring about the positive change the company needs<\/a>. Ubisoft has done <a href=\"https:\/\/kotaku.com\/ubisoft-skull-bones-delay-assassins-creed-far-cry-cuts-1849975925\" rel=\"nofollow noopener\" target=\"_blank\">this sort of thing before,<\/a> but the shake-up of two years ago has failed to turn the company\u2019s fortunes around. It\u2019s lost the overwhelming majority of its value in the past eight years and is now relying on a <a href=\"https:\/\/kotaku.com\/ubisoft-tencent-assassins-creed-far-cry-rainbow-six-1851772796\" rel=\"nofollow noopener\" target=\"_blank\">$1.25 billion bailout from Tencent<\/a> to keep the lights on. With that in mind, it makes sense that Just Dance+ is getting a price bump. Ubisoft leadership is looking around for any place to save some cash or squeeze out some more money. If people want their songs, they\u2019ll be paying a bit more this spring.<\/p>\n","protected":false},"excerpt":{"rendered":"Last week, Ubisoft announced it was canceling numerous games and laying off more employees as part of a&hellip;\n","protected":false},"author":2,"featured_media":394002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,148136,25436,86,8874,56,54,55],"class_list":{"0":"post-394001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-just-dance","10":"tag-price-increase","11":"tag-technology","12":"tag-ubisoft","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/394001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=394001"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/394001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/394002"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=394001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=394001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=394001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}