{"id":398599,"date":"2026-01-30T10:50:08","date_gmt":"2026-01-30T10:50:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/398599\/"},"modified":"2026-01-30T10:50:08","modified_gmt":"2026-01-30T10:50:08","slug":"the-apprentice-review-lord-sugars-ive-got-better-places-to-be-routine-is-becoming-preposterous","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/398599\/","title":{"rendered":"The Apprentice review \u2013 Lord Sugar\u2019s \u2018I\u2019ve got better places to be\u2019 routine is becoming preposterous"},"content":{"rendered":"<p>Your support helps us to tell the story<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p>Your support makes all the difference.Read more<\/p>\n<p>\u201cA lot has changed in the past 20 years,\u201d admits <a href=\"https:\/\/www.independent.co.uk\/news\/uk\/home-news\/alan-sugar-stylpro-tom-pellereau-b2887635.html\" title=\"Former Apprentice contestant buys out Alan Sugar to take full ownership of firm\" rel=\"nofollow noopener\" target=\"_blank\">Alan Sugar<\/a>, in the first episode of <a href=\"https:\/\/www.independent.co.uk\/bulletin\/culture\/alan-sugar-the-apprentice-bbc-b2908756.html\" title=\"Alan Sugar confirms BBC\u2019s thoughts on his future with The Apprentice\" rel=\"nofollow noopener\" target=\"_blank\">The Apprentice<\/a>\u2019s 20th series. \u201cThere have been financial crashes, and pandemics&#8230; not to mention Liz Truss.\u201d And yet, of course, not everything has changed \u2013 a fact made abundantly clear by The Apprentice itself, as soon as this year\u2019s class of wannabe moguls walk through the doors of the boardroom. Two decades in, the BBC\u2019s annual spectacle of entrepreneur-on-entrepreneur pugilism is necktie-deep in a rut. <\/p>\n<p>The series premiere centres on an archetypical Apprentice task, atreasure hunt with a far-flung twist: the 20 contestants are divided by gender into two competing teams and flown out to <a href=\"https:\/\/www.independent.co.uk\/travel\/asia\/hong-kong\/best-hotels-hong-kong-a8918611.html\" title=\"14 best Hong Kong hotels to visit in 2026, as chosen by a local travel expert\" rel=\"nofollow noopener\" target=\"_blank\">Hong Kong<\/a>. There, they must race to acquire a list of items, such as a mahjong set and shrimp paste (without using Google, as anyone in real life automatically would). As is so often the case in the early rounds of this series, the teams are undone here by their own rank ineptitude. Navigating a foreign city without speaking the language is a hurdle, but hardly an absurd contrivance from the show\u2019s producers \u2013 and the teams\u2019 attempts to do so are by turns amusing and excruciating.<\/p>\n<p>Each season of The Apprentice seems to bring with it the same familiar personalities \u2013 the young, the brash, and the vapid, by and large \u2013 thrusting them into the same old types of dispute. There\u2019s always a wildcard or two: this time round, the obvious candidate is Georgina. She\u2019s an actor and events manager who describes herself as a \u201cquadruple threat\u201d, with entrepreneurial nous supposedly sitting alongside the more conventionally razzling and dazzling musical theatre arts. <\/p>\n<p>It\u2019s immediately obvious that Georgina is not cut out for the savagery of this boardroom; that her competitors \u2013 performers and showpeople too, in a way \u2013 have all brought knives to what she thought was a pillow fight. So, The Apprentice\u2019s most distinctive new candidate exits stage left. The only surprise is that Georgina has someone to commiserate with: Nikki is also blamed for the women\u2019s team\u2019s dismal effort, and Sugar rounds the episode off with the earliest double firing in the show\u2019s history.<\/p>\n<p>Anyone new to the series might assume that Lord Sugar\u2019s heart is no longer in The Apprentice \u2013 but really, that\u2019s always been the routine. He seems intent on giving the air of a man who constantly has pressing, serious, and opaque business demands just out of frame, tugging at his sleeve. But after 20 years, the former Amstrad boss\u2019s indefatigable air of jaded, savvier-than-thou, I-can\u2019t-believe-I-have-to-put-up-with-this-malarkey rigour is becoming rather preposterous. No one as rich as he is devotes 20 years of their life to something they don\u2019t want to do. He wants to be there. And what is \u201cthere\u201d, exactly? A drab meeting room in which clueless egotists argue about who made the error in the purchasing of shrimp paste.<\/p>\n<p>It\u2019s worth noting that The Apprentice begins less than a week after The Traitors ended on BBC One \u2013 the latter a reality show that, in just four series, has shown far more willingness to shake up its formula than The Apprentice has evinced over two decades. That\u2019s not just in terms of the rules, or the format, but the people chosen to star. \u201cApprentice candidate\u201d is not just a role but a whole, insufferable personality, and this series is, as ever, full of Apprentice candidates up and down. I don\u2019t know about you, but I\u2019m sick of watching them.<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The&hellip;\n","protected":false},"author":2,"featured_media":398600,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-398599","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/398599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=398599"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/398599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/398600"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=398599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=398599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=398599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}