partnership with Google<\/a>, in which the latter company’s Gemini artificial intelligence (AI) product will be the basis of future Apple AI models and updates to its Siri functionality. <\/p>\n“Where investors are really wondering about what Apple is going to do next is on AI because they have hung back more than some of the other big tech names,” said Anna MacDonald, investment manager at investment firm Aubrey.<\/p>\n
She told the BBC that Apple products, including the packaging, should represent a “pleasurable, perfect experience”, and that the current “stumbling” responses of ChatGPt are very “un-Apple-like”, which could explain the firm’s caution in rolling out AI.<\/p>\n
But the company’s ability stay on top of the smartphone market is “perhaps more uncertain than ever”, according to Jacob Bourne, an analyst with Emarketer.<\/p>\n
“It has to make the most of its Google Gemini partnership to deliver Siri upgrades that make consumer voice AI relevant, seamless, and monetisible,” Bourne said.<\/p>\n
Apple and Google have a separate partnership for search, in which Google effectively provides the search engine capabilities for Apple Safari.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple chief executive Tim Cook said the iPhone’s boost in sales meant the firm was in “supply chase…\n","protected":false},"author":2,"featured_media":398670,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2306,86,56,54,55],"class_list":["post-398669","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/398669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=398669"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/398669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/398670"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=398669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=398669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=398669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}