Culture<\/p>\n
Additional investment builds on EF\u2019s existing commitment and will go towards building Tour de France Femmes winning squad and long-term talent development on men\u2019s and U23 squads<\/p>\n
January 30, 2026<\/p>\n
EF Pro Cycling is entering an exciting new era.<\/p>\n
EF (Education First)<\/a> is launching an unprecedented and unique opportunity, opening the first naming rights for EF Pro Cycling<\/a> to an additional partner ready to shape the next era of professional cycling together with EF.<\/p>\n EF will remain the team\u2019s owner and long-term anchor partner at an unchanged level of investment. The opening of a title partner position is designed to add resources on top of EF\u2019s existing commitment, enabling the team to compete with the largest budgets in the sport and accelerate its ambitions. This opportunity gives a partner the chance to help build the team of the future alongside EF, while gaining visibility in front of millions of fans worldwide.<\/p>\n EF\u2019s long-term vision is focused on three clear outcomes:<\/p>\n \/ Win the Tour de France Femmes within the next three years<\/p>\n \/ Continue building the world\u2019s leading development pathway in professional cycling<\/p>\n \/ Win both the men\u2019s and women\u2019s Tours de France within the next decade with riders developed through the EF Pro Cycling system<\/p>\n \u201cIt\u2019s rare in professional sport, and nearly unheard of in cycling, for an owner and anchor partner to commit long-term at EF\u2019s current level and still invite an additional title partner to invest purely to make the team stronger,\u201d says team CEO Jonathan Vaughters. \u201cWe owe a great deal to EF. They recognize the incredible opportunity we have to keep building something truly special.\u201d<\/p>\n “We see this moment as an opportunity to partner with a brand that shares our ambition to win at the highest level while staying true to who we are.”<\/p>\n – Jonathan Vaughters<\/p>\n Founded in 2003 on the belief that fans deserved a team they could trust, the team has won monuments, Olympic medals, world championships, and a grand tour while also broadening the horizons of the sport with victories at gravel events like Unbound. EF acquired the team in 2017, recognizing the parallels between cycling\u2019s global spirit and the company\u2019s mission of opening the world through education and cultural exchange.<\/p>\n \u201cOur sport has changed dramatically over the past two decades,\u201d says Vaughters. “WorldTour budgets have risen at an unprecedented pace, and we see this as an opportunity to partner with a brand that shares our vision of winning at the highest level while staying true to who we are.”<\/p>\n The team will keep building around key riders such as Ben Healy, Magdeleine Vallieres, Kristen Faulkner, Richard Carapaz and Neilson Powless \u2013\u00a0who have all signed long-term contract extensions with the team \u2013\u00a0while also developing the exciting young talents already proving themselves on the world stage.<\/p>\n \u201cThis is a unique opportunity for an organization to partner with a global team and organization such as EF. Together, we can build a team that extends far beyond traditional sponsorship, creating lasting value and impact for years to come,\u201d says EF Education First Global Chief of Staff and EF Pro Cycling President Maria Norrman.<\/p>\n On-bike success has always been the foundation of EF Pro Cycling, complemented by one of the strongest and most engaged digital platforms in professional cycling. Since 2017, the team has consistently ranked among the top teams in the sport for social media impressions and engagement, while delivering one of the strongest returns on investment for a title partner across professional sports, according to Nielsen Analytics.<\/p>\n Just as importantly, EF Pro Cycling is defined by the longevity and consistency of its partnerships with brands such as EasyPost, Cannondale, Wahoo and POC. These long-term partners have helped build EF Pro Cycling into what it is today, remaining committed far longer than is typical in professional sport. This reflects a shared belief in the team\u2019s values, spirit, and long-term vision. <\/p>\n \u201cTitle sponsorship amplifies the reach to the cycling audience, and EF Pro Cycling is well positioned to benefit from the trends and growth in the cycling audience and viewership,\u201d says Nielsen Sports Commercial Director and Head of Cycling Jerome Bouchat. \u201cThis team cultivates its own image to stand out and understands that to attract brands, it must be as visible as possible and offer powerful storytelling.\u201d <\/p>\n Join us and enter the next chapter of our 23-year history as we build the world\u2019s best team.<\/p>\n