{"id":400108,"date":"2026-01-31T06:02:11","date_gmt":"2026-01-31T06:02:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/400108\/"},"modified":"2026-01-31T06:02:11","modified_gmt":"2026-01-31T06:02:11","slug":"finding-social-connection-in-a-new-community","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/400108\/","title":{"rendered":"Finding Social Connection in a New Community"},"content":{"rendered":"<p>Susan (not her real name) deplaned from Seattle-Tacoma International Airport on October 31, 2024, only to see rental car employees welcoming customers in Halloween costumes. It was her <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/first-impressions\" title=\"Psychology Today looks at first impression\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">first impression<\/a> of her new home, a metropolitan area of four million people.<\/p>\n<p>She knew no one there.<\/p>\n<p>At age 24, Susan was fresh out of a graduate program in the Southeast and venturing into her first professional position. She was leery about the \u201cSeattle Freeze,\u201d the notion that residents in the city tend to keep to themselves and avoid pursuing new friendships.<\/p>\n<p>She found three random housemates on <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/social-media\" title=\"Psychology Today looks at Facebook\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>, who quickly became her first social support network. In just a few months, her circle had grown to include friends from running groups, ultimate frisbee leagues, and community environmental activism groups.<\/p>\n<p>\u201cI feel like it was easier to connect with other transplants,\u201d she said. \u201cEveryone seemed to revolve around hobby-based communities.\u201d<\/p>\n<p>Susan\u2019s adjustment to a new city was relatively smooth, which unfortunately may not be typical for Seattle\u2026or other US cities for that matter.<\/p>\n<p>Aaron Hurst wants to change that narrative.<\/p>\n<p>Hurst, a foremost social entrepreneur and expert in life purpose\/fulfillment, faced the challenge first-hand in moving from Brooklyn to Seattle nearly 11 years ago. He was aware of the &#8220;Freeze&#8221; and, in seeking to become connected to his new home, he hosted biweekly dinners of 6-8 relative strangers to hear about their Seattle experiences.<\/p>\n<p>\u201cThere were a lot of people who struggled with this [Seattle Freeze] issue,\u201d he noticed, particularly with the \u201cconstant waves of newcomers coming into Seattle,\u201d that number being about 150,000 people annually.<\/p>\n<p>About the same time, he observed a shift in his corporate work. \u201cI saw that there are major changes happening in our world where people\u2019s psychological needs were starting to play a much bigger role in the workplace,\u201d he said, leading him to write The Purpose Economy in 2015.<\/p>\n<p>The <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/coronavirus-disease-2019\" title=\"Psychology Today looks at COVID-19\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">COVID-19<\/a> pandemic deepened Hurst\u2019s concern about social <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/attachment\" title=\"Psychology Today looks at bonding\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">bonding<\/a>. \u201cWe\u2019ve lost our capacity to connect as a society,\u201d he observed.<\/p>\n<p>\u201cI looked around the country, and it really struck me that the #1 problem we have right now is our decline in connection and trust,\u201d he said, adding that national <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/leadership\" title=\"Psychology Today looks at leadership\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">leadership<\/a> to support this problem is lacking.<\/p>\n<p>Hurst launched a social health initiative called the United States Chamber of Connection in 2024 to help transplants gain social connections in metro areas. Via his non-profit endeavor, he hopes to spark a movement to increase social connection and trust in the US.<\/p>\n<p>The program is founded on \u201cSix Points of Connection,\u201d which are rooted in research in psychology, sociology, and urban planning. The points outline daily behaviors designed to strengthen individuals and broader communities.<\/p>\n<p>One principle, neighborhood contact, highlights the importance of relationships among residents in a community to heighten <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/resilience\" title=\"Psychology Today looks at resilience\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">resilience<\/a> and safety. Another point addresses the crucial need for a neighborhood \u201cthird space,\u201d a place other than home and work\/school for people to gather for social bonding.<\/p>\n<p>The points have different benefits, Hurst <a href=\"https:\/\/www.psychologytoday.com\/gb\/basics\/stress\" title=\"Psychology Today looks at stressed\" class=\"basics-link\" hreflang=\"en\" rel=\"nofollow noopener\" target=\"_blank\">stressed<\/a>, yet using only one of them would be insufficient for a person to achieve genuine social connection. In addition, they are actionable and measurable. <\/p>\n<p>The \u201cSix Points\u201d served as the foundation of the <a href=\"https:\/\/www.chamberofconnection.org\/the-six-points-of-connection-2026\" rel=\"nofollow noopener\" target=\"_blank\">\u201cState of Connection in America Report\u201d<\/a> issued this month. <\/p>\n<p>The Chamber of Connection is a national model, yet locally driven. Hurst and his team are currently focusing their efforts on helping transplants to Seattle. They formed a \u201cWelcome Committee,\u201d a group of 45 leaders from various industries and sectors before collaborating with the City of Seattle government to develop an initial onboarding program for new residents.<\/p>\n<p>Hurst prototyped the \u201cSix Points\u201d with new Seattleites, asking them to peer-coach in pairs with each of the concepts. The feedback included comments such as \u201cthis is so helpful\u201d and \u201cwhy is this only for new people to Seattle?\u201d Based on this input, the curriculum was expanded into a seven-week, online course available globally.<\/p>\n<p>Participants are asked to seek other community members for intentional discussions on one of the six Points. \u201cWhat we\u2019re finding is that it\u2019s bringing up insights that are really powerful because it\u2019s closer to their actual social system,\u201d he said, \u201cbut it\u2019s also strengthening their relationship with someone they already know.\u201d <\/p>\n<p>The program design has two purposes: In addition to aiding newcomers, Hurst hopes that existing residents will be motivated to provide a welcome to the city.<\/p>\n<p>The design can be easily replicable for other interested cities. Hurst envisions \u201cchambers of connection\u201d in 50 US cities by 2030, noting that 12 million Americans move at least to a different county annually. \u201cUltimately we believe that every city and town in America needs to have a Chamber of Connection,\u201d he said. The hope is that a social connection \u201cchamber\u201d is as common as a public library. <\/p>\n<p>The need for social connection is, in his word, \u201cuniversal.\u201d It is \u201cthe only issue right now that affects everybody, every demographic. Everyone can do something about it, and you can\u2019t do anything about it on your own,\u201d he said.<\/p>\n<p>Now a Seattle resident for 15 months, Susan feels settled in the Pacific Northwest. \u201cAt this point, I feel pretty at home in Seattle\u2026I credit my sense of belonging to the great community I have,\u201d she noted.<\/p>\n<p>With the help of the \u201cChamber of Connection,\u201d Hurst strives to hear the same comment. And as often as he can. <\/p>\n","protected":false},"excerpt":{"rendered":"Susan (not her real name) deplaned from Seattle-Tacoma International Airport on October 31, 2024, only to see rental&hellip;\n","protected":false},"author":2,"featured_media":400109,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-400108","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/400108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=400108"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/400108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/400109"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=400108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=400108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=400108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}