{"id":401096,"date":"2026-01-31T19:18:24","date_gmt":"2026-01-31T19:18:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/401096\/"},"modified":"2026-01-31T19:18:24","modified_gmt":"2026-01-31T19:18:24","slug":"synthetic-data-boosting-ipsos","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/401096\/","title":{"rendered":"Synthetic Data Boosting | Ipsos"},"content":{"rendered":"<p><a href=\"https:\/\/resources.ipsos.com\/DownloadSyntheticDataBoosting.html\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/01\/ipsos-views-synthetic-data-boosting-cover.webp.webp\" data-entity-uuid=\"85c0e723-7253-4cb8-aef5-8aa0bf08716c\" data-entity-type=\"file\" alt=\"Ipsos Views: Synthetic Data Boosting: Unlock the transformative potential of data augmentation\" width=\"250\" height=\"338\" class=\"align-right\"\/><\/a>Market research is increasingly turning to synthetic data to solve their analytical challenges when traditional methods of data collection fall short, particularly when the sample sizes are limited or unevenly distributed. Enter synthetic data boosting, a cutting-edge approach gaining traction among companies worldwide, including Ipsos.<\/p>\n<p>In our latest Ipsos Views paper, &#8216;Synthetic Data Boosting&#8217;, we delve into how synthetic data is transforming market research by overcoming the limitations of confined sample sizes. By artificially enhancing datasets, businesses can capture deeper insights that were previously unimaginable.\u00a0<\/p>\n<p>Discover in this paper:<\/p>\n<p>How Ipsos boosts and prepares data: Learn the scientific approach to creating and evaluating synthetic data with rigorous models like tabular diffusion, favored for their consistency over traditional methods.The groundbreaking &#8216;SURE&#8217; framework: Dive into the &#8216;SURE&#8217; principles \u2013 Statistical Similarity, Utility &amp; Fairness, Rarity &amp; Novelty, Expert Validation \u2013 that establish synthetic data as a trustworthy source.The value of enhanced data: Understand the power of synthetically boosted data in extending insights without amplifying noise, turning potential pitfalls into pathways for innovation.<\/p>\n<p>Done properly, data boosting can extend insight beyond the limits of raw sample size. Done carelessly, it risks amplifying noise instead of knowledge.<\/p>\n<p>As we navigate this innovative data terrain, \u2018Synthetic Data Boosting\u2019 offers a clear roadmap with step-by-step approaches for maximizing the potential of synthetic data. Discover pioneering techniques that can help transform your market analysis approach.<\/p>\n<p>Download the full paper to gain an in-depth understanding and access practical guidelines to leverage synthetic data boosting.<\/p>\n","protected":false},"excerpt":{"rendered":"Market research is increasingly turning to synthetic data to solve their analytical challenges when traditional methods of data&hellip;\n","protected":false},"author":2,"featured_media":401097,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-401096","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/401096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=401096"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/401096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/401097"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=401096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=401096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=401096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}